Gemba announces appointment to newly created Divisional Manager - Marketing Strategy role

November 25, 2020

Gemba, a sport and entertainment insights and strategy company, announced today that it has appointed Adam Hodge to the newly created role Divisional Manager - Marketing Strategy.

Hodge joins Gemba after nearly nine years at Octagon, one of the world’s largest sport and entertainment marketing practices. In his most recent role as Head of Planning and Strategy (APAC), Hodge was responsible the creative and commercial strategy for all Octagon clients across the region.

Hodge will take the reins of the Marketing Strategy team at Gemba – a team that helps leading brands shape and manage their investments in sport and entertainment. Gemba’s clients include FIFA, World Rugby, City Football Group, Cricket Australia, Football Federation Australia, Toyota, Coca Cola, McDonald’s, Sanitarium, Westpac Group, adidas and Transport for NSW.

The news follows the company’s recently announced restructure that saw the introduction of a new holding company, two new Directors and a new Managing Director for Gemba.

Gemba Managing Director, Andrew Condon enthused “I can’t recall being this excited about an appointment during my time here. We are thrilled to have found someone of Adam’s calibre. He’s a quality leader who buys into our vision for the industry and our group of companies. Adam has a brilliant feel for how fans engage with their passions and a proven ability to translate this into quality work for his clients.”

Hodge said of his appointment “I’ve admired and respected Gemba for many years and have always been impressed with their insight-led creative thinking. I’m looking forward to working with the exceptional team here and with some of the world’s most innovative and exciting brands. The revised business and management structure places Gemba in a very strong position for ongoing growth - which I’m excited to contribute to.”

Gemba’s industry-leading Insights Program, which operates in 25 markets, delivers proprietary and customised market research across the sport and entertainment landscape.

Gemba is part of the Tenka Group, a group of companies and a team of passionate professionals focussed on igniting new opportunities within the sport and entertainment industry.

16th October 2020 - Melbourne Storm links with Gemba to accelerate data strategy

30th September 2020 - Leaders Sports Award win for Gemba’s St.George Footy Grants Program

14th September 2020 - Gemba Group announces restructure with new holding company and team promotions

7th August 2020 - Parramatta Eels look to accelerate data strategy with Gemba partnership

2nd June 2020 - Gemba designs new AFL sponsorship campaign for Toyota

12th May 2020 - Gemba launches program for high-potential sport and entertainment industry start-ups

16th September 2019 - Gemba partners with Supercars to develop commercial and fan engagement strategies

8th July 2019 - Gemba announces new senior appointments

30th January 2019 - Gemba supports employees through new FDV policy

26th July 2018 - World Rugby partners with Gemba’s Turnstile platform to value sponsorship

26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation

29th November 2017 - Gemba to launch new data and insights division

22nd October 2017 - Gemba shares new views on fitness industry retention

5th September 2017 - Gemba Chief Executive calls for a fifth tennis Grand Slam in China

28th March 2017 - Gemba consultancy appoints new Head of Strategy Asia Pacific

20th October 2016 - Gemba continues growth with Bullet Marketing acquisition

21st March 2016 - Gemba announces international expansion

22nd November 2015 - Gemba Australia expands Asian presence with new board appointment

3rd December 2014 - Dale Wood joins Gemba as Head of Strategy

14th October 2014 - Gemba Group and Futures Sport to team up with Football Federation Australia

6th March 2013 - gemba appoints Andrew Condon as General Manager - Sydney

18th April 2012 - gemba expands with key appointments

8th December 2009 - gemba to explore sponsorship across China

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