AusLeisure

International themed attraction company Katapult and award-winning animation studio Aardman, are set to launch a new themed attraction concept featuring the studio’s much-loved characters.

A hands-on and fun visitor attraction concept, ‘The World of Aardman’ is a turnkey concept featuring a studio experience, interactive elements, themed cafe, experiential retail and memory making opportunities with the guest’s favourite characters.

Designed to suit pre-existing retail mall units and indoor destinations, the attraction is described as having “the ability to showcase exclusive seasonal activities and product launches”, as well as tying in with promotional activities as part of Aardman’s studio slate.

Speaking on the announcement, Aardman’s Head of Attractions & Live Experiences Ngaio Harding-Hill, stated “we’re delighted to bring to market a truly unique and authentic Aardman experience, alongside Katapult.

“From Shaun the Sheep to Wallace and Gromit, our characters are globally recognised and beloved.

“(In addition), the opportunity to bring our fans closer to their favourite IPs is what we want to achieve with this visitor attraction.”

Katapult co-founder and Chief Executive, Dawn Foote added “it’s been a pleasure to both collaborate and create this exciting project with Aardman.

“We both share the ambition to inspire people through creativity and Ngaio and myself welcome conversations with interested parties during the IAAPA Expo Asia in June.”

Harding-Hill went on to say “we are really excited to be launching ‘The World of Aardman’ in Singapore at IAAPA Expo Asia,where we will also be sharing more insights with delegates on the design and operations ofthe attraction.”

Katapult and Aardman will be at the Experience UK booth at IAAPA Expo Asia 2023 between 13th and 16th June.

Click here for more information.

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