JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
500,000 Australians a year caught out by online ticket scams
Half a million Australians have been affected by ticketing frauds and online scammers in the last 12 months according to newly released research.
The research, commissioned by ticketing reseller Viagogo as it prepares to launches in Australia, was undertaken by Galaxy Research.
It shows that 500,000 people were scammed when purchasing tickets on the web, and in particular from third-party sellers on auction website eBay and Gumtree, either turning up to concerts and events without knowledge that they’d purchased an invalid pass or never receiving tickets they’d paid for.
The Galaxy Research report also shows that of those surveyed, 88% were most concerned about guaranteeing security and authenticity of tickets purchased online.
With Australia set to be Viagogo’s 50th territory, Viagogo Chief Executive Eric Baker says his online ticketing platform will be able to deliver consumer confidence.
Baker told Tone Deaf in a soon-to-be published interview, “we’re the world’s largest ticket marketplace … we let people buy and sell tickets safely and securely.
“We guarantee that if you’re a consumer or a fan and you want to buy tickets to show that you’re going to get the tickets on time, they’re going to be the tickets as advertised, and they will be authentic.”
However, Baker advised that ticket prices on Viagogo “tend to be within about 15% to 20% of face value, so they might be higher and in some cases lower … but we’re serving the fan, at the end of the day that is who we work for.”
As part of their Australian launch, Viagogo has struck potential partnerships with Collingwood and Richmond football clubs and is in discussions with representatives of the music industry, with a goal to providing a fan-to-fan secondary ticket market that it believes is not being catered to efficiently by existing ticketing agencies.
Baker suggest that eBay and Gumtree “just don’t work very well for tickets” adding “they’re very good for tables or selling bikes or these types of things but if it’s a time sensitive item like a ticket, you’re buying tickets to go see a Bruce Springsteen (for example) you have to get them on time because if it turns out they don’t work out - you might miss that opportunity forever.”
The Springsteen example is timely given the backlash that sprung up after tickets for his forthcoming Australian tour after tickets began appearing online at exorbitant prices; ranging rom $400 from sellers on Gumtree, up to $600 on eBay, and nearly $800 on Viagogo itself.
The spike in online resales also prompted Ticketek and Ticketmaster to admit that ticketing bots had indeed been used to snaffle up a large proportion of ticket sales.
The ticketing upset was enough for promoters Frontier Touring to issue an official statement damning “unscrupulous scalpers”, before Frontier Chairman Michael Gudinski himself warned fans over being “duped” by online scammers before more dates were added to meet demand the Bruce Springsteen Australian Tour.
Despite being lumped in with the negative views of ticket scalping, Baker is keen to distance their online platform from providing a haven for illegitimate ticket exchanges, pointing towards the platform’s consumer tracking and security measures stopping scammers from ‘abusing’ their system.
He added “if you were a scam artist and you had fraudulent tickets to sell … you wouldn’t do it over an audit-able, trackable, monitor-able system like Viagogo. You would probably do it on a street corner or on eBay.”
Image: Viagogo's reselling platform has been accused of inflating ticket prices.
20th February 2013 - LIVE PERFORMANCE AUSTRALIA EXPLAINS ACCEPTANCE OF THE TICKETING CODE OF PRACTICE
31st October 2012 - TICKETEK AND TICKETMASTER LISTED AMONG AUSTRALIA’S ‘SHONKIEST’ PRODUCTS
22nd December 2011 - TICKETEK PTY LTD PENALISED $2.5 MILLION FOR MISUSING ITS MARKET POWER
24th October 2011 - LPA ISSUES PUBLIC WARNING OVER ONLINE TICKET SCALPERS
1st August 2011 - RECORD YEAR FOR AUSTRALIAN LIVE PERFORMANCE INDUSTRY
2nd July 2010 - MOSHTIX LAUNCHES TICKET SCALPING SURVEY
19th May 2008 - PILBEAM SLAMS MADONNA TICKET RESELLING
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…read more
Mattioli provides award winning painting, flooring and waterproofing services to the aquatics and recreation sector. We’re recognised as the leading contractor in the industry with award-winning…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…read more
APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…read more
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…read more
AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!