Latest News

Back to Latest News back


Zumba Fitness launches initiative to help combat hunger

Zumba Fitness launches initiative to help combat hunger
June 23, 2013

While participants in their classes usually look to shed calories, Zumba Fitness has launched a new initiative encouraging people to donate them in order to reduce world hunger.

Zumba Fitness has joined with the US hunger-relief organisation Feeding America and the United Nations World Food Programme (WFP) in 'The Great Calorie Drive' which is encouraging participants to shake off their calories in Zumba classes worldwide with Zumba donate the equivalent of the average amount of calories burned per class to Feeding America and WFP.

To take part participants must check into classes using the Zumba app, with each check-in worth 750 calories.

Zumba pays US$0.14 to the food charities for each check-in and will pay for all check-ins up to a cap of US$1 million.

With the slogan, "don't just burn calories, donate them", during the three-month campaign, Zumba Fitness is challenging the world to donate 2.6 billion calories that will equate to around 3.5 million meals toward hunger-relief efforts.

Zumba Fitness co-founder and Chief Executive Alberto Perlman explains "hunger is one of the world's greatest solvable problems, while many fight to burn calories, others suffer from hunger.

"The Zumba network is in a unique position to tip the scales in the right direction, and we expect to touch millions of lives."

Feeding America Corporate Partnerships Vice President Leah Ray adds "with more than 50 million Americans struggling with hunger, food insecurity remains at record highs. Everyone can do something to help solve hunger."

For more information go to


11th January 2012 - ZUMBA CLASSES HIT THE POOL

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology


Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues


Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness



Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness



Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation


Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology



Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation


The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business