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YMCA becomes ‘the Y’ with first logo change in 52 years
As part of a national brand and logo refresh, the YMCAs of Australia have announced that they will now be known as 'the Y'.
Confirmation of the introduction of the new branding, which will be rolled out progressively across Australia in the coming months, follows the governors of the 15 individual YMCAs across the nation came together to endorse the move last Saturday (23rd November) at the 102nd AGM of the National Council of YMCAs in Melbourne, following a pilot of the rebrand by the Y NSW in November.
A well-known brand that has been in existence globally for 175 years, the logo change is the first in Australia in 52 years.
Its fresh new logo look was developed by a collective of the Y brand leads across Australia, with the design of the logo led by 26-year-old Y NSW graphic designer, Adrian Sorbello.
Commenting on the new branding, Y NSW Chief Executive, Susannah Le Bron stated “the Y has a long legacy of celebrating and supporting diversity, and we need our name to reflect that.
“We are so proud to be part of the world’s oldest and largest youth organisation, which has always been a place to belong. However, we appreciate and acknowledge the power of language and know that there is a lot in a name.
“This change will ensure that as an organisation we are crystal clear about our passion for offering all young people - regardless of race, age, language, gender, country of origin, cultural background, religion, sexual orientation or physical ability - pathways to live their best lives.”
The Y National Office Chief Executive, Melinda Crole said the development of the new logo and brand was a collaborative and inclusive process, adding “the new brand was created from the ground up, with hundreds of Y staff, volunteers and participants engaged in its development which started with agreeing that to be relevant today – we needed to be more relevant to young people.”
The Y NSW is currently in the process of having a Reconciliation Action Plan endorsed by Reconciliation Australia and this year elected the first gay, Indigenous Youth Premier, Hamani Tanginoa, as part of the Youth Parliament Program.
The Y aims to provide recreation centres, children services and programs that are inclusive for people with a disability and have lodged a re-registration application to the National Disability Insurance Scheme (NDIS) Quality and Safeguarding Commission.
In 2019, 500 NSW Recreation Centre staff were delivered face-to-face LQBTI+ training and ACON’s (Aids Council of NSW) Welcome Here initiative was rolled out to eight Y sites with a target to register all sites as Welcoming Places by the end of 2021.
19th November 2019 - YMCA NSW provides new features at Oberon Pool Complex
25th October 2019 - YMCA and City of Casey release guidelines for safer skate parks
21st October 2019 - YMCA Victoria water safety message reaches international audience
17th October 2019 - YMCA Victoria backs Sport Australia’s position on physical literacy
16th October 2019 - YMCA Victoria and FitnessOnDemand announce Australian first virtual programs
11th October 2019 - YMCA aids young people during mental health month
9th October 2019 - YMCA hosts successful Get Active Expo for Seniors Month
4th October 2019 - YMCA Victoria launches regular inclusive LGBTIQ+ strength training classes
26th September 2019 - YMCA South Australia launches reciprocal rights for facility access
24th September 2019 - Narrogin YMCA Manager looks to offer improved service
10th September 2019 - YMCA South Australia moves to combat childhood obesity
16th August 2019 - YMCA NSW locations impacted by ransomware attack
15th August 2019 - YMCA’s Kalgoorlie gym to re-open after relocation
31st July 2019 - YMCA Victoria names new Chief Executive
26th October 2018 - YMCA Victoria backs VICSWIM with free participant family access
23rd December 2014 - YMCA rewards excellence, releases national brand guidelines
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