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read moreThe World Travel & Tourism Council (WTTC) has advised that 5,000 properties across more than 80 countries have now embraced its Hotel Sustainability Basics program.
Hotels in major destinations across Europe, Africa, the Americas and Asia-Pacific have adopted Basics, and the program continues to receive global support with new partnerships in tourism powerhouses such as Japan, the Philippines and India.
Designed to guide hoteliers in their initial steps towards enhanced sustainability, Basics is an independent verification program, supervised by renowned assessors Green Key and SGS, ensuring rigorous standards and credibility.
The programme empowers hotels of all sizes with a comprehensive 12-step criteria aimed at reducing carbon emissions, energy, water and waste management, and ensuring local communities benefit from hotel operations.
Leading hotel brands, including Jin Jiang, one of the world’s largest hotel groups, European giant Louvre Hotels Group, Choice Hotels, Radisson Hotel Group, and Accor have adopted Basics.
The Japan Tourism Board has partnered with WTTC through its Japan Sustainable Tourism Initiative (JSTi) to support the launch of Basics across the country. A pilot program sets the stage before extending the initiative to all Japanese accommodation providers.
In the Philippines, Tajara Hospitality Group and Greenview have partnered with the global tourism body on the market launch of Basics through their annual sustainable hospitality event PhilHost.
Basics is also set to expand across India with support from WTTC Members The Indian Hotels Company Limited, Radisson India, WTTC India Initiative, Hotel Association of India, and the country's leading online travel agency MakeMyTrip.
Travel + Leisure is now an official supporter, helping leverage Hotel Sustainability Basics across its portfolio of 245+ sites.
To meet international demand, Basics is now also available in multiple languages, offering comprehensive resources in English, French, Spanish, and Japanese.
Julia Simpson, WTTC President and Chief Executive noted “WTTC's Hotel Sustainability Basics is a powerful testament to our collective effort in promoting sustainable practices in the hospitality industry.
“Surpassing 5,000 verified properties is more than just a milestone; it demonstrates Travel & Tourism’s readiness to embrace sustainability globally. This initiative unites hotels, industry partners, and sustainability standards to create a resilient, responsible, and planet-friendly future.”
Independent hotel management companies and unique accommodation providers have also taken their first steps in sustainability by adhering to the Basics criteria.
Aleph Hospitality, the largest independent hotel management company in the Middle East and Africa, Sanctuary Retreats by Abercrombie and Kent, luxury African safari lodges, among others, are now entering their second year of verification.
Hotel Sustainability Basics has also gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador.
This milestone signifies a pivotal step forward for Travel & Tourism. The global tourism body remains committed to leading the sector towards a more sustainable and responsible future.
Image. Credit: Japan National Tourism Organisation
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19th January 2024 - WTTC and Biosphere partner to standardise International Hotel Sustainability
20th December 2023 - WTTC report reveals significant increase in female employment in hospitality and tourism
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5th December 2023 - WTTC highlights need for tourism industry to reinvent its water strategy efforts
1st December 2023 - WTTC releases statement on the death of Henry Kissinger
14th November 2023 - WTTC appoints new Vice-Chair and Chair of its Sustainability Committee
5th November 2023 - Western Australia to host 24th WTTC Global Summit
4th November 2023 - Greg O’Hara announced as incoming WTTC Chair
26th October 2023 - WTTC and Saudi Arabia Ministry of Tourism release latest data on tourism’s impact on the environment
18th October 2023 - WTTC and Global Sustainable Tourism Council agree a three-stage hotel sustainability initiative
8th September 2023 - WTTC spotlights the rise of Retail Tourism
20th July 2023 - WTTC reiterate the importance of women’s engagement in global tourism
13th July 2023 - WTTC urges governments to support United Nations’ revised strategy for sustainable Cruise Shipping
27th April 2023 - WTTC research shows global tourism approaching its 2019 peak
8th March 2023 - WTTC launches industry-backed scheme to support hotel sustainability
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