Latest News

Back to Latest News back

 

Victoria’s ALWAYS LIVE program set to fill venues across the state

Victoria’s ALWAYS LIVE program set to fill venues across the state
November 24, 2023

Today marks the start of the Victorian Government’s ALWAYS LIVE music program which is anticipated to fill venues and attract thousands of visitors across the state.

Grammy Award winning Christina Aguilera and other international and home-grown artists will take to the stage as part of the program with the Australian-exclusive performance by Aguilera expected to draw thousands of fans to Flemington Racecourse tomorrow night, attracting visitors from across the country.

Victorian Minister for Creative Industries Colin Brooks today joined ALWAYS LIVE Chief Executive Steve Smith and Board Member and popular Melbourne artist, Clare Bowditch, to mark the beginning of Victoria’s biggest celebration of live music featuring more than 400 artists playing across the state from 24th November to 10th December.

Smith shared “ALWAYS LIVE is a testament to the vibrant spirit of Melbourne and Victoria, where music transcends boundaries and brings people together. From international icons to local talents, the diverse lineup promises an unforgettable experience. ALWAYS LIVE is not just a festival; it's a celebration of our shared love for music.

“As the first notes resonate, let's embrace the magic, the moments, and the melodies that will echo through the heart of Victoria over the next 17 days.”

This year’s program backs Victoria as the live music capital with more than 63 events including stadium shows, exclusive gigs, and intimate performances from more than 400 artists, 299 from Victoria – boosting jobs, local businesses and our buzzing hospitality and hotel sector.

Tones and I, Angie McMahon, Budjerah, Illy, Amy Shark and the Temper Trap will also feature among a celebration of local Victorian and Australian acts. See international superstars Zach Bryan (USA), Jai Paul (UK) and Eric Prydz (SWE) in exclusive Melbourne shows and Jessie Ware (UK) and Caroline Polachek (USA) in intimate performances.

From Brunswick to Ballarat, Werribee to Wangaratta, the program will take over local halls, parks, pubs and community centres. Last year’s inaugural ALWAYS LIVE program delivered more than $80 million in economic benefit to Victoria, attracting thousands of visitors to the nation’s home of live music.

Ticketed, free, family friendly and low-cost events are included in 10 days of jam-packed programming at ALWAYS LIVE SOUNDBOX on the Arts Centre Melbourne forecourt, End of the Line in Sandringham and Williamstown and the Jamaican Music and Food Festival.

ALWAYS LIVE is backed by $20 million in the Victorian Budget 2023/24 to continue to secure the biggest international and local acts across the state.

Victorian Minister for Creative Industries Colin Brooks notes “We’re proud to support ALWAYS LIVE and it’s celebration of our great local talent alongside international superstars– creating more opportunities for artists and fans to celebrate live music in communities across Victoria.”

Victorian Minister for Tourism, Sport and Major Events Steve Dimopoulos added “This outstanding program is bringing unforgettable events and unique experiences to Victoria – supporting jobs, attracting visitors and boosting tourism, events and hospitality industries in every corner of our state.”

Images. Credit: Always Live

Related Articles

24th November 2023 - Live Nation’s Spilt Milk music festival returns for its highest ever attendance per event

7th November 2023 - NSW Government to conduct its first live music audit

20th October 2023 - APRA AMCOS Annual Report reveals closure of 1,300 live music venues

19th October 2023 - NSW Government vibrancy package aims to protect and empower live music industry

4th October 2023 - National survey reveals Australians want more live music venues

18th September 2023 - Live Nation study finds that fans are more loyal to brands that offer live music perks

2nd September 2023 - Port Phillip Council considers new 5,000-capacity live music venue for St Kilda

18th July 2023 - Newcastle local venues incentivised to host live music and performances

27th June 2023 - City of Port Phillip launches Victoria’s first Live Music Precinct

2nd June 2023 - New major festival to bring live music back to Melbourne’s Royal Exhibition Building

11th April 2023 - Live Music Activations program to support Inner West creatives and organisations

30th January 2023 - Live Performance Australia and Australian Live Music Business Council among stakeholders welcoming new National Cultural Policy

22nd October 2022 - Victoria’s live music sector receives $11 million in funding

19th October 2022 - Applications now open for round five of Live Music Australia program

22nd August 2022 - South Australian Government reveals $10 million fund to back live music and festivals

16th August 2022 - Dunedin City Council reviews acoustic insulation rules to support their live music scene

25th July 2022 - Melbourne Royal Show set for September return with major live music program

1st July 2022 - Queensland live music and performance industry continues to receive financial boost

11th May 2022 - Industry bodies unite to release plan for next Federal Government to back live music

9th May 2022 - Victorian Government partners with CrewCare to deliver training for Live music industry

15th March 2022 - Live music industry set to experience significant growth in the Asia-Pacific region


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Myrtha Pools

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

HIB Insurance Brokers Pty Ltd

HIB Insurance Brokers - Experts in Leisure and Amusement Insurance With over 20 years specialising in the Amusement and Leisure industries, we have the experience to understand your operations and…

read more

Attractions / Entertainment / Insurance / Recreation / Safety

 
 

Chadson Engineering Pty Ltd

Australia’s leading manufacturer of horizontal and vertical media filters suited to all types of commercial pools, water playgrounds marine parks, aquaculture and zoos. They are an ideal…

read more

Aquatics / Technology / Waterparks

 
 

Aussie Strength

Commercial gym equipment supplier Aussie Strength was wound up at the end of 2022.    .aussie p { padding:20px; }

read more

Fitness / Technology / Wellness

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business