Latest News

Back to Latest News back

 

VicHealth set to launch a new This Girl Can campaign

VicHealth set to launch a new This Girl Can campaign
August 16, 2019

Following on from their highly successful This Girl Can campaign which inspired almost 400,000 Victorian women to get active, VicHealth is set to launch a new This Girl Can – Victoria ad early next year.

The foundation is seeking more everyday women to come on board as ambassadors.

This Girl Can - Victoria, which features real local women instead of professional athletes or airbrushed Instagram models, has led to an incredible one in five Victorian women increasing their physical activity since the campaign launched in March 2018.

In an effort to inspire even more women to get active, VicHealth’s new This Girl Can – Victoria ad will feature more Victorian women. The foundation is searching for a diverse range of women across the state to star in the new tv commercial and become ambassadors for the program.

Health Minister Jenny Mikakos encouraged Victorian women to share their stories of being active and overcoming judgement for the chance to become a This Girl Can – Victoria ambassador and feature in the new ad.

Minister Mikakos advised: “This Girl Can – Victoria is all about empowering women to smash the stereotypes about what they can and can’t do in the gym, on the sporting field or in our neighbourhoods. We want all women to feel comfortable in getting active however, whenever or wherever they choose.

“Embarrassment or a fear of being judged shouldn’t be a barrier in improving your physical and mental health – it’s great to see this campaign’s success in combatting this.”

VicHealth Acting Chief Executive Dr Lyn Roberts AO said the campaign’s phenomenal results showed the power of seeing ‘real’ everyday women getting active.

Dr Roberts added: “Before the campaign, our research showed more than half of Victorian women were worried about being judged while exercising – for 41% this fear of embarrassment was so bad it stopped them from getting out and active.

“Now almost 90% of women who’ve seen the campaign feel it’s helped women increase their confidence and overcome their fear of being judged when being active.

“You can’t be what you can’t see. This Girl Can – Victoria is the opposite of “fitspo” influencers who make us feel like we’re not good enough. The women in our campaign are real people with real life fears and struggles. Women relate to them and think if she can – so can I!”

Dr Roberts encouraged women who’ve felt intimidated or judged when being active to share their story to help others enjoy the benefits of being active.

Related Articles

19th July 2019 - VicHealth to offer new fun and inclusive sport programs

8th July 2019 - New Chief Executive appointed at VicHealth

1st July 2019 - VicHealth grants provide opportunities for increased community sport participation

18th March 2019 - VicHealth report says women are ‘shamed’ into quitting fitness activities

7th February 2019 - VicHealth grants to encourage community sport programs

4th September 2018 - Victorian health campaign sees positive results with more women getting active

19th August 2018 - VicHealth looks to enhance This Girl Can campaign in regional Victoria

22nd April 2018 - VicHealth campaign looks to overcome barriers to women’s activity


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

Pricemark Pty Ltd

Pricemark supplies a wide range of custom branded membership & RFID access products for the Health & Leisure Industry. 

read more

Access

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business