The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/read more
Tourism & Transport Forum reports Baby Boomers and Generation X almost double summer spending habits in a year
According to a new Australia-wide survey by pollster Nielsen and commissioned by the Tourism & Transport Forum (TTF), Baby Boomers and Generation X have almost doubled their summer vacation spending habit in a year.
20% of Australians aged between 35-44 years plan to spend between $2000 and $5000 on their summer holiday this year, compared to 11% last year. 14% of 45-54 year olds are also in this category, up from 8% in 2017.
TTF Chief Executive Margy Osmond said the results reflect record visitor spending by Australians recently published by Tourism Research Australia, with Australians spending upwards of $67.5 billion, an increase of 8%, in the last financial year.
Osmond added “what is interesting is that almost 50% of Australians are choosing to take their December/January overnight trip within the State they reside in or interstate, which demonstrates a growing demand for holiday-makers wanting to stay and play in Australia this summer.
“Australia has one of the most pristine environments in the world and these results show us that Australians are capitalising on what is on offer in our own backyard.
“There is a clear upward trend towards activities that involve the coast and experiencing the great outdoors, with a drop nationally from 33% in 2018 to 25% in 2019 of the number of people indicating that they would holiday in a city environment.
“The survey results show that 44% of men are likely to stay with friends or relatives when holidaying this summer, while 43% of women opt to stay in commercial accommodation property.
“Australians who holiday at home put money straight into the back pockets of local tourism workers, boost regional economies right across the country and support jobs growth."
Image top of Port Stephens courtesy of Visit NSW
11th September 2018 - Andrew McEvoy to chair TTF National Advisory Board
3rd June 2016 - TTF launches seven point Federal election strategy
16th September 2015 - TTF calls for new Prime Minister Turnbull to restore Tourism Minister portfolio
20th November 2012 - TTF calls for common Australian/New Zealand initiatives to boost tourism
16th October 2012 - Australia needs investment in tourism: TTF
25th October 2011 - TTF calls for more integrated ticketing for major events
18th September 2009 - Baby Boomers should live like athletes
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