Latest News

Back to Latest News back

 

Tourism Australia celebrates achievements of Indigenous Tourism Champions

Tourism Australia celebrates achievements of Indigenous Tourism Champions
July 16, 2014

With Australia having celebrated Aboriginal and Torres Strait Islander cultures during NAIDOC week, Tourism Australia has acknowledged the efforts of the country's Indigenous Tourism Champions in providing enriching cultural experiences for international visitors.

The Indigenous Tourism Champions Program, which a joint initiative of Tourism Australia and Indigenous Business Australia in partnership with the State and Territory Tourism Organisations, looks to to build the reputation of Indigenous tourism operators internationally through the marketing of 'Champion' product.

Currently, 14% of international visitors to Australia participate in an Aboriginal cultural experience during their visit, worth $5.6 billion annually.

Tourism Australia Managing Director John O'Sullivan explains that the Indigenous Tourism Champions Program, now in its fourth year, had seen the number of 'Champions' in the program more than double to 51 this year.

O'Sullivan states "Australia has the oldest living culture of anywhere in the world and our Indigenous Tourism Champions are the critical connection to sharing the story of our cultural heritage with international visitors when they are here.

"The quality and range of Indigenous tourism product available to international visitors is growing and this is very much to the credit of our 'Champions' who continue to generously share their culture through authentic and compelling tourism experiences.

"Indigenous experiences are particularly sought after by some of Australia's more mature tourism markets like the UK, Germany and USA and in the US alone last year 35 Indigenous tourism products were added to new or existing programs for seven key travel distributors, which is a fantastic result.

"As part of our commitment to promoting what is unique and special about our country, Tourism Australia continues to step up its promotion of Indigenous experiences in our campaigns, programs and activities around the world."

Through its international network, Tourism Australia promotes the highly appealing Indigenous tourism experiences that are part of the Indigenous Tourism Champions Program to the international travel trade and consumers.

The Indigenous Tourism Champions Program is a key pillar of Tourism Australia's Reconciliation Action Plan (RAP) to close the gap between Indigenous and non-Indigenous Australians. Earlier this year Tourism Australia launched its 2014-16 RAP, with 'stretch' level targets to increase Indigenous employment within the organisation together with a number of other longer-term strategies to advance opportunities for Indigenous people.

Tourism Australia urged tourism operators to also consider developing their own Reconciliation Action Plans to assist their businesses in realising opportunities for reconciliation through practical plans to develop relationships, show respect and increase opportunities for Aboriginal people and Torres Strait Islanders.

For more information on the Indigenous Tourism Champions Program and Tourism Australia's Reconciliation Action Plan visit www.tourism.australia.com

14th July 2014 - JESSE WILLIAMS NAMED NAIDOC SPORTSPERSON OF THE YEAR


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

SWIMPLEX AQUATICS

Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

Myzone

Email for trade enquiries: Enquiriesapac@myzone.org  Customer support desk - Click Myzone support or go to ‘help’ on myzone app to access live support. Myzone® is the leading…

read more

Fitness / Sport / Technology / Wellness

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business