Tokyo 2020 generates record US$3.1 billion in domestic sponsorship commitments

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Tokyo 2020 generates record US$3.1 billion in domestic sponsorship commitments

June 26, 2019

The International Olympic Committee (IOC) has announced that the Tokyo 2020 Olympics has generated a record sponsorship revenue of over US$3.1 billion, almost three times more than any previous summer Games.

John Coates, the IOC’s Coordination Commission Chief for Tokyo 2022, said yesterday that local sponsorship agreements have been signed with 62 brands, and described the revenues as “an amazing amount of money.”

The US$3.1 billion figure does not include IOC revenues from global partnerships with Japanese brands Toyota, Bridgestone and Panasonic under The Olympic Partners sponsorship program.

TOP is the highest level of Olympic sponsorship, granting category-exclusive marketing rights for the Summer, Winter and Youth Olympic Games to a select group of global partners.

When asked if more domestic sponsorships were expected, Coates said most sponsorship categories are already filled.

The local organisers have also had strong interest in tickets from the Japanese public. Over 7.5 million people have registered for tickets through a lottery system, many of whom missed out.

Coates said this indicated “strong support and a high level of interest among the Japanese public”.

Image shows Tokyo's National Stadium, the main venue for the 2020 Olympics, under construction.

25th June 2019 - IOC satisfied with preparations for Beijing 2022 Winter Olympics

29th May 2019 - IOC explores further reform for Olympic Games bidding

8th May 2019 - Olympic sport federations call for clarity on management of Tokyo Games

7th April 2019 - New organisation for Japanese sport and entertainment venues

1st April 2019 - Japanese Olympic Committee President to quit amid corruption allegations scandal

3rd January 2019 - Tokyo 2020 Olympics organisers maintain steady budget

11th December 2018 - Japan bans ticket scalping at major sporting events

8th August 2018 - New artificial surfing attractions to open in Japan

7th August 2018 - Tokyo Olympics organisers confirm use of facial recognition technology for 2020 Games

29th June 2018 - Tokyo 2020 Olympics organisers look to showcase green technology

28th September 2015 - Tokyo Olympics organisers call for five more sports for 2020 Games

9th September 2011 - Companies that sponsor outperform those that don’t

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