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Ticketmaster has teamed with digital agency IOMedia to create an exclusive relationship to introduce Virtual Venue, a cutting-edge interactive ticketing technology for teams, venues, and fans across the sports and entertainment industry.

Virtual Venue is a fully integrated ticketing and venue experience that empowers fans by allowing them to digitally preview their exact seatâs location and sightlines, compare sections and check time-of-day viewpoints without having to physically visit the venue. The Virtual Venue integration with Ticketmaster's flexible back-end technology is being rolled out in phases as an exclusive offering to all Ticketmaster clients. Madison Square Garden, the New York Knicks and Penn State University Sports will be among the first to utilise the innovative technology.

Ticketmaster Chief Executive Nathan Hubbard explains "this is another step in our strategic plan to improve the ticket purchasing experience and bring cutting-edge solutions to our venue and team client base.

"In conjunction with our interactive seating maps, we are fundamentally changing the way fans buy tickets. We believe this will further enhance conversion and fan satisfaction, and increase revenue on behalf of our clients."

Steven Korian, IOMEDIA's Executive Vice President, Sports & Entertainment adds "together with Ticketmaster, we are building the most advanced, one-stop destination for virtual seat selection and integrated ticket purchases.

"IOMEDIA and Ticketmaster are now positioned better than ever to help teams market their packages and plans, engage their fans, and most importantly, sell more tickets."

Giving a client's perspective, Greg Myford, Associate Athletic Director, Business Relations & Communications at Penn State explains "the combined technology and intelligence of IOMEDIA and Ticketmaster will allow our season ticket holders to go from receiving an assigned seat location to allowing them to view, compare, select and purchase from all available seats on a real-time basis.

"This completely revolutionises our fans' ticketing experience. Fans want to know their options and deserve to select the 'best' seats based on their definition of 'best', not ours."

Live Nation Entertainment subsidiary Ticketmaster is one of the world's largest e-commerce and ticketing sites online, operating in 19 global markets, and with 19 worldwide call centres.

Virtual Venue can be seen at www.io-media.com/

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