Latest News

Back to Latest News back

 

Ticketek partners with ECAL’s ‘Sync to Calendar’ technology

Ticketek partners with ECAL’s ‘Sync to Calendar’ technology
July 3, 2018

Ticketek buyers in Australia and New Zealand can now add events to their personal calendars as a result of the TEG-owned company entering into a partnership with calendar marketing and communications technology firm ECAL.

The partnership sees the leading ticketing and data-driven marketing company integrate ECAL’s ‘Sync to Calendar’ technology across the breadth of the ticketing experience on its website and email communications.

The integration will incorporate everything from event search and discovery, to waitlist and post-purchase scenarios.

With just a couple of clicks, fans can easily add their favourite sports, teams, music and entertainment events directly into their personal calendar for free. Dynamic updates keep fans informed of important ticket on-sale dates, special ticket offers and other specific event details, with direct access to purchase; all from the convenience of their personal calendar.

TEG Chief Executive Geoff Jones said the new ‘Sync to Calendar’ feature adds to the suite of innovation under the Ticketek Ignition™ program.

Jones advised “the ECAL platform will enable Ticketek to help our partners engage in exciting new ways, gather invaluable consumer insights, continually learn and refine the calendar communications service to optimise sales.

“This represents a new media channel that is ideally suited to the sports and entertainment market, given that event dates, start times and venue details are the most relevant pieces on information when it comes to the show.

Ticketek Ignition™ opens Ticketek’s internal network and systems to enable multiple ticket purchasing experiences across multiple platforms and partner systems.

Jones added “the new ‘Sync to Calendar’ feature is a wonderful initiative by our product and marketing teams, and reinforces our commitment to deliver the most personalised, connected and intelligent ticketing experience for today’s modern, mobile consumers,” said Jones.

Ticketek’s network of partners across sports, venues and entertainment promoters would reap the benefits of enhanced fan engagement and digital marketing.

ECAL founder and Chief Executive Patrick Barrett also commented “ECAL is thrilled to partner with Australasia’s leading ticketing platform in Ticketek, to work hand-in-hand with TEG Analytics to uncover insights into purchase behaviour, and further develop our smart data and ‘decisioning’ platform.

“We are looking forward to delivering a highly beneficial service for entertainment fans, and more sales and support for sports, venues and promoters, with ECAL’s in-calendar marketing logic typically working at up to double the normal ‘purchase rate’.”

A recent online survey by ECAL reports that 70% of Australian adults rely on their digital calendar most to manage their life, with over 47% reliant on their mobile calendar. ECAL’s smart calendar marketing system enables events to bypass the inbox and sync directly to a calendar.

Images: ECAL’s ‘Sync to Calendar’ technology will integrate with Ticketek's website and email communications (top) and sporting clubs including the NRL's Penrith Panthers currently use the ‘Sync to Calendar’ feature. 

16th May 2018 - TICKETEK LAUNCHES NEW EVENT FINDER CHATBOT

5th February 2018 - HAMILTON’S H3 RENEWS TICKETEK PARTNERSHIP 

13th September 2017 - TICKETEK LOOKS TO ENHANCE CUSTOMER EXPERIENCES THROUGH TECHNOLOGY 

6th September 2017 - TEG ANALYTICS AND TEG REWARDS SHINE LIGHT ON GROWTH IN ESPORTS

14th August 2017 - TEG MAKES MANAGING DIRECTOR APPOINTMENTS FOR ASIAN AND NEW ZEALAND OPERATIONS

9th August 2017 - TEG AND HAVAS SPORTS & ENTERTAINMENT PARTNER TO CONNECT BRANDS WITH CONSUMER PASSION POINTS

19th July 2017 - SURVEY SHOWS 98% OF AUSTRALIANS ENGAGE WITH THE ARTS

11th July 2017 - TEG APPOINTS NEW DATA, DIGITAL AND TECHNOLOGY MANAGING DIRECTOR

3rd July 2017 - TEG ANNOUNCES MAJOR MALAYSIAN TICKETING ACQUISITION 

19th April 2017 - TEG ANALYTICS DISCOVERS AUSTRALIA’S ‘ENTERTAINMENT GENE’

22nd November 2015 - TICKETEK USES NEW DATA MANAGEMENT PLATFORM TO TARGET AUDIENCES


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

ELITE POOL COVERS

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

GOPLAY COMMERCIAL PLAYGROUNDS

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business