Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…read more
Ticketek and Ticketmaster respond to massive demand for Adele tour tickets
Ticketing agencies Ticketek and Ticketmaster have responded to the huge demand for tickets to Adele‘s 2017 Australian tour, which went on sale yesterday.
The websites of both ticketing companies faced a huge amount of traffic yesterday, as fans scrambled to snap up tickets to Adele’s first ever Australian tour, and while most left the sites with tickets, there were a range of complaints as both sites at times struggled to cope with the huge demand.
In a statement to the Music Feeds website, Ticketmaster said there were 90,000 fans searching for tickets to the Melbourne show at Etihad Stadium at one time and a further 105,000 fans searching for tickets at The Gabba in Brisbane.
The statement explained “in spite of the unprecedented demand for this amazing artist, Ticketmaster successfully announced two extra Adele shows in Melbourne and Brisbane during the morning.
“Our sophisticated technology helped to ensure that the tickets we sold ended up in the hands of real fans.”
Ticketek which dealt with sales for Adele’s Sydney and Adelaide shows, and faced similar demand.
Also responding to Music Feeds, a Ticketek spokesperson advised “the Adele general public onsale yesterday was probably the biggest day ever for the Australian music industry in terms of sales and online traffic.
“The volumes have created all sorts of records across all sales and communications channels. “Ticketek transacted well over 100,000 tickets for the Sydney and Adelaide shows for Adele in just a few hours. We thank the fans for their patience and persistence amid the unprecedented demand and huge traffic on our transactional channels.”
Despite Ticketek and Ticketmaster’s best efforts, tickets to Adele’s 2017 Australian tour are already being sold on by ticket resellers at up to 18 times the original price.
With tickets originally retailing for less than $300, tickets to the Perth Domain Stadium show are being advertised on reselling site Viagogo for more than $5,000 while other reselling sites were offering tickets for $2,590 for the Adelaide and Melbourne shows, $1,946 for Brisbane and $1,349 for Sydney.
Similar reselling activity had occurred at the weekend when tickets for comedian Jerry Seinfeld’s 2017 Australian tour sold out in minutes, only to appear on resale sites for inflated prices.
Responding to The Guardian on inquiries about resellers, Ticketek advised “we see countless examples of people who buy from resale and never receive tickets or find that they are the third or fourth buyer of the same ticket.
“Fans should only purchase tickets from the official ticketing agent.”
21st November 2016 - AUSTRALASIAN VENUES STRONG PERFORMERS IN POLLSTAR GLOBAL TICKET SALES RANKINGS
18th November 2016 - AUCKLAND READY FOR A HUGE SUMMER OF CONCERTS
15th November 2016 - TICKETEK APPOINTS NEW HEAD OF E-COMMERCE
24th September 2016 - GROWING USE OF BOTS FOR HOT SPORT AND ENTERTAINMENT TICKETS REIGNITE SCALPING DEBATE
23rd February 2015 - GUMTREE CHANGES TO DETER TICKET SCALPING
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…read more
Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
At easyemployer we've come up with a software solution that manages one of your most important, and often most costly, business resources - your staff. We are helping 100s of clients to…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!