Latest News

Back to Latest News back

 

Ticketek and Ticketmaster respond to massive demand for Adele tour tickets

Ticketek and Ticketmaster respond to massive demand for Adele tour tickets
November 22, 2016

Ticketing agencies Ticketek and Ticketmaster have responded to the huge demand for tickets to Adele‘s 2017 Australian tour, which went on sale yesterday.

The websites of both ticketing companies faced a huge amount of traffic yesterday, as fans scrambled to snap up tickets to Adele’s first ever Australian tour, and while most left the sites with tickets, there were a range of complaints as both sites at times struggled to cope with the huge demand.

In a statement to the Music Feeds website, Ticketmaster said there were 90,000 fans searching for tickets to the Melbourne show at Etihad Stadium at one time and a further 105,000 fans searching for tickets at The Gabba in Brisbane.

The statement explained “in spite of the unprecedented demand for this amazing artist, Ticketmaster successfully announced two extra Adele shows in Melbourne and Brisbane during the morning.

“Our sophisticated technology helped to ensure that the tickets we sold ended up in the hands of real fans.”

Ticketek which dealt with sales for Adele’s Sydney and Adelaide shows, and faced similar demand.

Also responding to Music Feeds, a Ticketek spokesperson advised “the Adele general public onsale yesterday was probably the biggest day ever for the Australian music industry in terms of sales and online traffic.

“The volumes have created all sorts of records across all sales and communications channels. “Ticketek transacted well over 100,000 tickets for the Sydney and Adelaide shows for Adele in just a few hours. We thank the fans for their patience and persistence amid the unprecedented demand and huge traffic on our transactional channels.”

Despite Ticketek and Ticketmaster’s best efforts, tickets to Adele’s 2017 Australian tour are already being sold on by ticket resellers at up to 18 times the original price.

With tickets originally retailing for less than $300, tickets to the Perth Domain Stadium show are being advertised on reselling site Viagogo for more than $5,000 while other reselling sites were offering tickets for $2,590 for the Adelaide and Melbourne shows, $1,946 for Brisbane and $1,349 for Sydney.

Similar reselling activity had occurred at the weekend when tickets for comedian Jerry Seinfeld’s 2017 Australian tour sold out in minutes, only to appear on resale sites for inflated prices.

Responding to The Guardian on inquiries about resellers, Ticketek advised “we see countless examples of people who buy from resale and never receive tickets or find that they are the third or fourth buyer of the same ticket.

“Fans should only purchase tickets from the official ticketing agent.” 

21st November 2016 - AUSTRALASIAN VENUES STRONG PERFORMERS IN POLLSTAR GLOBAL TICKET SALES RANKINGS

18th November 2016 - AUCKLAND READY FOR A HUGE SUMMER OF CONCERTS

15th November 2016 - TICKETEK APPOINTS NEW HEAD OF E-COMMERCE

24th September 2016 - GROWING USE OF BOTS FOR HOT SPORT AND ENTERTAINMENT TICKETS REIGNITE SCALPING DEBATE

1st May 2016 - FRONTIER TOURING ISSUES FACEBOOK WARNING ON TICKET SCALPING AND UNAUTHORISED RESELLERS

23rd February 2015 - GUMTREE CHANGES TO DETER TICKET SCALPING


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

Otium Planning Group

Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business