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Gumtree changes to deter ticket scalping
Gumtree Australia has introduced changes that make it more difficult for Australians to indulge in ticket scalping, by removing the option to post ‘Ticket Wanted’ ads on the popular local classifieds site.
Gumtree’s ‘wanted’ advertisements had been an easy way for potential scalpers to tell the world they were ready to exchange cash for tickets to gigs and events around the country. Now, the website is making these punters scroll through ticket sales pages, or, as some have done, post a ‘wanted’ listing in the ‘for sale’ section.
Gumtree has explained its actions with a post on its website, stating “we’ve decided to remove this option as feedback from our community revealed that it was causing confusion and frustration whilst they were trying to locate tickets.
“There have also been instances where ticket scalpers and scammers were targeting people looking for tickets.”
It’s clear that while Gumtree is prepared to make the scalping process even more tedious in the middle of festival season, it’s also attempting to protect ticket resellers and purchasers from getting involved in any dodgy deals.
The statement continued “since (looking for tickets) is an exciting moment in the buying experience especially for concert goers – scalpers were targeting vulnerable buyers and not delivering on the promise.
“In the hope of reducing the bad experience that you might experience in the ticket buying process we’ve decided to remove the ‘wanted’ ticket option.”
The site also reminded its users that they can look for tickets by searching in the tickets category.
According to Tone Deaf, Gumtree has also been removing posts in the ‘for sale’ section which appear to be ‘wanted’ posts masked as potential sale items.
Promoters, venues and consumer groups have been increasingly concerned about ticket scalping, with tickets to the Rolling Stones’ latest Australian tour being resold for thousands of dollars online.
Scalpers have also helped crash ticket sites during festival season, such as during Splendour In The Grass’s initial sales period last year, and have led both licensed ticket sellers and lawmakers to introduce anti-scalping mechanisms.
20th February 2015 - SOUNDWAVE PARTNERS WITH VIAGOGO TO SQUEEZE SCALPERS
24th June 2014 - FEDERAL GOVERNMENT LEAVES TICKET SCALPING ACTION TO THE ACCC
27th March 2014 - FEDERAL SENATE REPORT SUGGESTS TICKET SCALPING NOT A BIG PROBLEM
20th February 2013 - LIVE PERFORMANCE AUSTRALIA EXPLAINS ACCEPTANCE OF THE TICKETING CODE OF PRACTICE
31st October 2012 - TICKETEK AND TICKETMASTER LISTED AMONG AUSTRALIA’S ‘SHONKIEST’ PRODUCTS
22nd December 2011 - TICKETEK PTY LTD PENALISED $2.5 MILLION FOR MISUSING ITS MARKET POWER
24th October 2011 - LPA ISSUES PUBLIC WARNING OVER ONLINE TICKET SCALPERS
2nd July 2010 - MOSHTIX LAUNCHES TICKET SCALPING SURVEY
19th May 2008 - PILBEAM SLAMS MADONNA TICKET RESELLING
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