AUSTRALIAN WATERSLIDES AND LEISURE
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read moreTicket sales for this year’s Splendour in the Grass are down almost 30% on last year, with organisers saying that cost of living pressures have driven the fall.
With ticket sales currently sitting around 35,000, Splendour in the Grass co-producer Jessica Ducrou says it is a “reflection of the current economy”.
With the first acts on stage today at North Byron Parklands, and the event running until Sunday, Ducrou told the ABC “we are seeing a lot of people buying single-day tickets rather than three days and that is very much a reflection on the budget.”
Ducrou also said last year’s weather challenges, with torrential rain causing havoc for both organisers and festival goers, was also having an impact on sales.
The rain caused significant flooding that resulted in traffic chaos, with some people forced to sleep in their cars.
She added “no doubt last year’s experiences have impacted on sales as well.
“There has been a lot of thought, consultation and consideration to avoid what happened last year.”
Earlier this week, Guardian Australia reported on how rising ticket prices for live entertainment - driven in part by demand but also by rising costs is impacting attendances.
Splendour in the Grass’ ‘flexible ticket pricing’ which has seen ticket prices rise since they were first released is also seen as a deterrent to festival goers.”
Evelyn Richardson, Chief Executive of Live Performance Australia, attributes the rise in ticket prices to three factors - rising production costs, skill shortages and a change in consumer behaviour - advising “wWith ticket pricing, you always have to understand the context of tickets being sold.
“The cost of freighting has gone up phenomenally. We move concerts around all the time … and moving costs have gone up significantly, coming out of Covid due to supply chain disruption.”
According to Richardson, production costs have generally gone up by 30% to 40%, sometimes even 50% and, while it’s more expensive to put on a show, promoters are having to recoup costs without the security of presales.
Richardson added “people are making decisions about how many events they go to.
“You would expect that in an economically challenging time … so now, when you’re putting on a tour and you’re looking at a massive rise in production costs, you can’t recoup just by putting up your ticket prices.”
20th July 2023 - TEG’s Ticketek and Spotify announce new partnership
20th July 2023 - Tourism Council WA sees domestic visitor decline amid economic pressures
19th June 2023 - Australian Festival Industry Conference reveals full program
17th June 2023 - Live Performance Australia welcomes passage of Creative Australia legislation
28th April 2023 - Initial speaker line up announced for Australian Festival Industry Conference 2023
27th March 2023 - Live Performance Australia welcomes new NSW Government
14th March 2023 - Cost of living pressures sees almost one in five Australians walking more
30th January 2023 - Live Performance Australia and Australian Live Music Business Council among stakeholders welcoming new National Cultural Policy
22nd December 2022 - Splendour in the Grass Festival organisers forced to pay $100,000 over traffic chaos
7th December 2022 - Live Performance Australia calls for national skills and careers pathway for live arts and entertainment industry
9th September 2022 - Rising cost of public liability insurance now impacting entertainment venues
25th August 2022 - Pollstar rankings show resurgence of Australian live entertainment in first half of 2022
27th July 2022 - Splendour in the Grass flooding disruption was foreseeable
20th July 2022 - Secret Sounds helps sponsors engage with fans at Splendour in the Grass
13th July 2022 - Licensing rule change sees under 18s banned from Splendour In The Grass festival
17th February 2022 - Ticketmaster and Snapchat offer consumers new way to discover upcoming live entertainment events
12th June 2020 - Splendour in the Grass cancellation to hit Byron Bay economy
17th July 2019 - Splendour in the Grass festivalgoers urged to stay safe
2nd June 2019 - Tinder partners with Splendour in the Grass for Australian launch
13th April 2019 - Splendour in the Grass achieves record ticket sales
10th May 2015 - Splendour in the Grass sells out again
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