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Tinder partners with Splendour in the Grass for Australian launch

Tinder partners with Splendour in the Grass for Australian launch
June 2, 2019

Dating app Tinder has struck a partnership with the organisers of the Splendour in the Grass festival.

Under the deal with Splendour in the Grass’ operator, Secret Sounds, Tinder’s ‘Festival Mode’ will be launched in Australia for the first time, having been tested out at 12 music festivals across the USA and UK since the start of May.

Festival Mode, which has been designed specifically to enable users who are attending the same festivals to hook up, will launch in Australia on 21st June, around a month before Splendour in the Grass takes place at the North Byron Parklands near Byron Bay from 19th to 21st July.

The partnership with the festival has been described as a sponsorship deal, with Tinder planning on-site activations, while Tinder users able to add a Splendour in the Grass ‘badge’ to their profile to alert other users that they will be attending.

Tinder Australia Country Manager Kristen Hardeman explained "with this feature, we are redefining the festival experience by enabling our users to make new connections before even stepping through the turnstiles and pitching their tents.”

Related Articles

13th April 2019 - Splendour in the Grass achieves record ticket sales

26th February 2019 - Ticketmaster acquires Moshtix to expand general admission offering in Australia and New Zealand

9th April 2017 - North Byron Parklands fights to hold future festivals in face of safety concerns

5th December 2016 - Live Nation expands festival portfolio with Secret Sounds acquisition

17th October 2015 - 15-year research project reveals the essence of happiness

10th May 2015 - Splendour in the Grass sells out again

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