Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…read more
Thousands of under-fives take to the water as part of Learn2Swim Week
Poolwerx has recorded its most successful Learn2Swim Week to date, with 355 swim schools across the country participating to offer free swimming lessons for children under five during the week-long event.
Now in its fourth year, the water safety campaign hit home with parents of under-fives, with thousands of youngsters learning water safety basics that could one day save their lives.
Poolwerx Chief Executive, John O’Brien advised that this year, Learn2Swim Week had exceeded the franchise’s expectations, receiving widespread media attention and over 4000 website hits from parents keen to sign up their under-fives.
O’Brien stated “each year we continue to grow awareness of the campaign among parents of under-fives about the importance of getting kids into the water early to teach them water familiarisation and basic safety skills
“Ultimately, our goal is to have zero drownings in the under-five age group.”
O’Brien explained that Poolwerx is extremely proud to have received the Franchise Council of Australia’s (FCA) national Franchisor Social Responsibility Award for its commitment to water safety through its annual Learn2Swim Week and April Pools Day water safety campaigns.
He added “these campaigns are now long-term initiatives that are embedded within the business and are part of the Poolwerx culture of helping people have fun in the sun.
“Our Franchise Partners continue to be active supporters of the campaigns in their local communities.”
Learn2Swim Ambassador and Kids Alive - Do The Five program founder, Laurie Lawrence, said he was heartened to see the Learn2Swim Week campaign grow each year.
Lawrence stated “this year, we’ve had our most successful campaign and the water safety message is getting across to parents of young children.
“Last year we had 60% of parents involved in the campaign go on to enroll their under-fives in ongoing swimming lessons and we look set to exceed that this year.”
The initiative is supported by all the major industry associations AUSTSWIM, the Australian Swim Schools Association, the Australian Swimming Coaches and Teachers Association and SWIM Australia.
Image: Laurie Lawrence with young swimmers during Learn2Swim Week.
30th November 2018 - ASSA launches Australia’s most inclusive swimming lesson
2nd August 2018 - ASSA recognises professional and industry excellence at 2018 awards
30th July 2018 - AUSTSWIM slams forceful swim teaching techniques
25th July 2018 - Poolwerx water safety initiative aims to save young lives
4th May 2018 - SWIM MY WAY program introduces migrants to swimming safety
20th October 2017 - Poolwerx Chairman inducted into Franchise Council of Australia Hall of Fame
25th July 2017 - Swim schools invited to back child safety initiative
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…read more
Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…read more
The Calgym/Synergy group has had a long and proud history since 1976 as world leaders in the innovation, design and evolution of commercial strength and conditioning equipment. The Synergy group was…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!