Latest News

Back to Latest News back


Thousands of under-fives take to the water as part of Learn2Swim Week

Thousands of under-fives take to the water as part of Learn2Swim Week
December 13, 2018

Poolwerx has recorded its most successful Learn2Swim Week to date, with 355 swim schools across the country participating to offer free swimming lessons for children under five during the week-long event.

Now in its fourth year, the water safety campaign hit home with parents of under-fives, with thousands of youngsters learning water safety basics that could one day save their lives.

Poolwerx Chief Executive, John O’Brien advised that this year, Learn2Swim Week had exceeded the franchise’s expectations, receiving widespread media attention and over 4000 website hits from parents keen to sign up their under-fives.

O’Brien stated “each year we continue to grow awareness of the campaign among parents of under-fives about the importance of getting kids into the water early to teach them water familiarisation and basic safety skills

“Ultimately, our goal is to have zero drownings in the under-five age group.”

O’Brien explained that Poolwerx is extremely proud to have received the Franchise Council of Australia’s (FCA) national Franchisor Social Responsibility Award for its commitment to water safety through its annual Learn2Swim Week and April Pools Day water safety campaigns.

He added “these campaigns are now long-term initiatives that are embedded within the business and are part of the Poolwerx culture of helping people have fun in the sun.

“Our Franchise Partners continue to be active supporters of the campaigns in their local communities.”

Learn2Swim Ambassador and Kids Alive - Do The Five program founder, Laurie Lawrence, said he was heartened to see the Learn2Swim Week campaign grow each year.

Lawrence stated “this year, we’ve had our most successful campaign and the water safety message is getting across to parents of young children.

“Last year we had 60% of parents involved in the campaign go on to enroll their under-fives in ongoing swimming lessons and we look set to exceed that this year.”

The initiative is supported by all the major industry associations AUSTSWIM, the Australian Swim Schools Association, the Australian Swimming Coaches and Teachers Association and SWIM Australia.

Image: Laurie Lawrence with young swimmers during Learn2Swim Week.

Related Articles

7th December 2018 - Australian Water Safety council addresses drowning among multicultural communities

30th November 2018 - ASSA launches Australia’s most inclusive swimming lesson

31st August 2018 - AUSTSWIM and Swimming New Zealand agree partnership aimed at providing single training qualification

2nd August 2018 - ASSA recognises professional and industry excellence at 2018 awards

30th July 2018 - AUSTSWIM slams forceful swim teaching techniques

25th July 2018 - Poolwerx water safety initiative aims to save young lives

8th July 2018 - 2018 World’s Largest Swimming Lesson involves more than 700 waterparks, pools and swim schools

25th June 2018 - Laurie Lawrence introduces Olympian’s child to swimming lessons in Adelaide

4th May 2018 - SWIM MY WAY program introduces migrants to swimming safety

2nd May 2018 - Federal Government commits $36.9 million to water safety initiatives

20th October 2017 - Poolwerx Chairman inducted into Franchise Council of Australia Hall of Fame

25th July 2017 - Swim schools invited to back child safety initiative

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all


The Fitness Generation is now part of NovoFit - see

read more

Fitness / Technology / Wellness



With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology



Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness


Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more




Trisley's Hydraulic Services P/L (THS) are a specialised pool company dealing with all aspects of the commercial swimming pool industry, including the installation and servicing from the smallest…

read more

Aquatics / Design / Play / Waterparks



Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation


Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business