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Leading ticketing, live entertainment and data analytics company TEG has announced that Mazen Kassis has been appointed as TEG’s Managing Director of Data, Digital and Technology.

Kassis joins the TEG Senior Leadership Team and will have management oversight for TEG Analytics, TEG Rewards, TEG Digital and Softix.

Having worked in research and analytics capacities in Australia, Asia, Africa and Europe, Kassis joins TEG from the Dentsu Aegis company Data2Decisions where he was Marketing Analytics Director, helping clients grow their businesses through data-driven marketing.

TEG Chief Executive Geoff Jones said the newly-created position would drive integration and commercial focus across TEG’s market-leading businesses in data analytics, market research, loyalty programs, digital marketing and ticketing technology platforms.

Jones explained “TEG has exceptional assets and expertise in data, digital and technology and we are firmly fixed on our strategy for strong growth in this area.

“TEG has the capabilities to add great value for our clients in offering a broad suite of data-driven solutions from a single, agile source.

“TEG is unique in providing large-scale data science, insights, research and digital marketing and Mazen is has the right mix of skills and energy to bring it all together.”

Thrilled to be appointed to the new position with such an exciting challenge ahead, Kassis added “TEG is a company unrivalled in Australasia when it comes to the richness and high quality of its data assets.

“The granular level of personalisation and customisation of insights we can deliver is exceptional. Coupled with a very skilled, competent and capable team, this makes it an amazing place to work.

“In my professional life, I get immense satisfaction when I am able to synthesise data and technology to deliver actionable insights and enable evidence-based decision making at all levels of an organisation.

“That is ultimately what our clients value most and that is our primary objective.”

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