Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
TEG Rewards launches Passive Metering with Wakoopa
Leading ticketing, live entertainment and data analytics company TEG has announced a ground-breaking technology partnership between TEG Rewards and Wakoopa, the world’s leading Passive Metering company.
The partnership will deliver a powerful new behavioural data and insights capability to Australian brands and agencies.
Passive Metering technology constantly tracks consumer behaviours across multiple devices and provides deep insights to interaction with selected brands, products and services.
TEG Chief Executive Geoff Jones said the partnership with the Dutch multinational Wakoopa would reinforce TEG Rewards’ position as Australia’s market-leading online research panel and insights provider.
Jones explained “Passive Metering is the cutting edge of consumer behaviour research and we are proud to deliver Wakoopa’s technology into the Australian market for the first time.
“The partnership is a great mix of Wakoopa’s smart technology and TEG Rewards’ expertise and agility.
“Marketing is a data-driven story in these times of rapid technological change and disruption. I am delighted that this partnership will see TEG Rewards remain ahead of the curve.”
Wakoopa Managing Director Simon van Duivenvoorde added “we are thrilled to partner up with TEG Rewards to bring our Passive Metering technology to Australia. We are looking forward to unlocking consumers’ online behaviour and helping brands inform important business decisions with behavioural data.”
TEG Rewards conducts its consumer research via Purkle, a rewards-based program with over 1 million members across Australia and New Zealand.
This huge membership gives TEG Rewards the scale and flexibility to cover all demographic segments and produce reliable consumer-driven insights and data. The results empower TEG Rewards’ clients to make informed decisions on marketing, brand and growth strategies.
TEG Rewards provides its clients with access to consumers for market segmentation, behavioural data and insight generation.
Image courtesy of Wakoopa.
10th March 2017 - TEG LIVE PARTNERSHIP TO BRING IEM ESPORTS EVENT TO SYDNEY
22nd November 2016 - TICKETEK AND TICKETMASTER RESPOND TO MASSIVE DEMAND FOR ADELE TOUR TICKETS
15th November 2016 - TICKETEK APPOINTS NEW HEAD OF E-COMMERCE
24th October 2016 - TEG APPOINTS TIM MCGREGOR AS TEG LIVE MANAGING DIRECTOR
4th July 2016 - TEG ACQUIRES TOURING BUSINESS OF VETERAN PROMOTER PAUL DAINTY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…read more
TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…read more
The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!