Sunshine Coast secures accolade of ‘most loved destination in the world’

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Sunshine Coast secures accolade of ‘most loved destination in the world’

January 21, 2022

Marketing / Tourism /

Queensland’s Sunshine Coast has secured the accolade of ‘most loved destination in the world’ by the Tourism Sentiment Index, which tracked the sentiment of travellers online across a staggering 1.8 billion conversation and content pieces to determine how people felt about destinations around the world.

Visit Sunshine Coast Chief Executive, Matt Stoeckel said the announcement was incredible news given this survey is based on worldwide word-of-mouth sentiment.

Stoeckel advises “the Tourism Sentiment Index is a measure of a destination’s ability to generate positive word of mouth about its tourism offering, and our number one status reflects how well the Sunshine Coast is delivering on its visitor experience.

“It’s a huge endorsement of the Sunshine Coast as a premium tourist destination.

“With international borders set to open, the fact that the Sunshine Coast resonates so strongly overseas highlights the potential we have to regrow our visitor numbers.

“We have been using the last year to emphasise the Sunshine Coast’s nature-based experiences, along with our food, health and wellness assets, and this survey shows that our messages have really struck a chord with potential travellers.”

The complete list of the world’s most loved destinations as outlined by the Tourism Sentiment Index can be viewed at sentiment-index.com/most-loved

For more on the Sunshine Coast, go to visitsunshinecoast.com.

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30th November 2021 - Sunshine Coast tourism industry optimistic for strong revival

28th November 2021 - Aerial Adventures high ropes course opens at Sunshine Coast Recreation Centre

19th November 2021 - Sunshine Coast prepares for a major revival of the events industry in 2022

12th November 2021 - Sunshine Coast’s Mountain Bike Tourism initiative among recovery grant recipients

25th October 2021 - Funlab opens entertainment precinct on Sunshine Coast

19th October 2021 - 21 Sunshine Coast tourism operators nominated in Queensland awards

14th September 2021 - Sunshine Coast tourism operators encourage Queenslanders to visit the region during school holidays

16th August 2021 - Sunshine Coast lockdown has $45 million impact on tourism

22nd July 2021 - Sunshine Coast looks to showcase its location and venues during 2032 Olympic Games

22nd June 2021 - Sunshine Coast partnership aims to attract New Zealand tourists

10th June 2021 - New Nambour park boosts Sunshine Coast green space

3rd June 2021 - Sunshine Coast’s largest environment reserve created with land purchase

17th May 2021 - Visit Sunshine Coast welcomes leading tourism business event planners

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