Latest News

Back to Latest News back

 

Sunshine Coast promotion to focus on attractions and events

Sunshine Coast promotion to focus on attractions and events
June 12, 2015

A new joint venture between Sunshine Coast Destination Ltd (SCDL) and Australia Zoo, marks the start of a deeper level of promotion for Sunshine Coast attractions and events to Australian and international travellers.

As a first step, a co-branded billboard has been unveiled targeting the 75,000 vehicles that travel to and from the Brisbane Domestic and International Airports daily. The billboard will combine the promotion of Australia Zoo with 13 different events in the Sunshine Coast region.

Through the new partnership, SCDL and Australia Zoo aim to make the Sunshine Coast one of Australia’s premier destinations for attractions and events.

Introducing the partnership, SCDL Chief Executive Simon Ambrose said the regional tourism organisation was pleased to deepen its existing relationship with Australia Zoo, the region’s largest tourist attraction.

Ambrose stated “events and attractions bring the region to life and play a vital role in attracting visitors and supporting the region’s $2.5 billion tourism industry.

“Australians and international travelers generally know about the Sunshine Coast’s beaches and increasingly the Hinterland areas, but we also have a dynamic range of attractions that make the region ideal for tourists and conference groups. Australia Zoo’s extensive collection of exotic and Australian wildlife is a great way of highlighting this.

“Each billboard will be designed to get people talking. This initiative is just one component of SCDL’s leveraging campaign that promotes the great events portfolio that has been secured by the Sunshine Coast Council Tourism and Events levy. We want to be attracting the attention of every traveller who passes through Brisbane Airport and remind them that there is always something new and different to experience on the Sunshine Coast.”

Welcoming the agreement, Terri Irwin, Owner of Australia Zoo added “it's important to work together to better showcase our spectacular Sunshine Coast and the many exciting events visitors can experience here.

“From the breathtaking natural beauty, to our incredible wildlife, sport, and fabulous festivals, we are proud to be sharing this innovative marketing strategy with SCDL.”

Images show Terri Irwin and Simon Ambrose with one of Australia Zoo’s white rhinos, DJ, and also with a friendly koala. Credit: Ben Beaden / Australia Zoo

2nd January 2015 - AUSTRALIA ZOO OPENS NEW BINDI’S ISLAND ATTRACTION

11th December 2014 - SUNSHINE COAST RECORDS 11% INCREASE IN DOMESTIC VISITORS THROUGH WINTER AS VICTORIANS HEAD NORTH


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

The Pool Enclosure Company

Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures

read more

Aquatics / Design / Recreation / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Elite Pool Covers

Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…

read more

Aquatics / Environment / Technology / Venues

 
 

Links Modular Solutions

Links Modular Solutions was a leading provider of high-quality, innovative software solutions for aquatic and recreation facilities. Links Modular Solutions is now part of Xplor Technologies.

read more

Access / Billing / Finance / Fitness / Technology

 
 

AlphaFit

AUSTRALIAN MADE. FIT FOR PURPOSE. Based on the Gold Coast, AlphaFit is a leading manufacturer and supplier of Australian gym equipment specifically for the commercial, strength and conditioning,…

read more

Fitness / Recreation / Technology / Wellness

 
 

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge, business support…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business