Latest News

Back to Latest News back

 

Sunshine Coast promotion to focus on attractions and events

Sunshine Coast promotion to focus on attractions and events
June 12, 2015

A new joint venture between Sunshine Coast Destination Ltd (SCDL) and Australia Zoo, marks the start of a deeper level of promotion for Sunshine Coast attractions and events to Australian and international travellers.

As a first step, a co-branded billboard has been unveiled targeting the 75,000 vehicles that travel to and from the Brisbane Domestic and International Airports daily. The billboard will combine the promotion of Australia Zoo with 13 different events in the Sunshine Coast region.

Through the new partnership, SCDL and Australia Zoo aim to make the Sunshine Coast one of Australia’s premier destinations for attractions and events.

Introducing the partnership, SCDL Chief Executive Simon Ambrose said the regional tourism organisation was pleased to deepen its existing relationship with Australia Zoo, the region’s largest tourist attraction.

Ambrose stated “events and attractions bring the region to life and play a vital role in attracting visitors and supporting the region’s $2.5 billion tourism industry.

“Australians and international travelers generally know about the Sunshine Coast’s beaches and increasingly the Hinterland areas, but we also have a dynamic range of attractions that make the region ideal for tourists and conference groups. Australia Zoo’s extensive collection of exotic and Australian wildlife is a great way of highlighting this.

“Each billboard will be designed to get people talking. This initiative is just one component of SCDL’s leveraging campaign that promotes the great events portfolio that has been secured by the Sunshine Coast Council Tourism and Events levy. We want to be attracting the attention of every traveller who passes through Brisbane Airport and remind them that there is always something new and different to experience on the Sunshine Coast.”

Welcoming the agreement, Terri Irwin, Owner of Australia Zoo added “it's important to work together to better showcase our spectacular Sunshine Coast and the many exciting events visitors can experience here.

“From the breathtaking natural beauty, to our incredible wildlife, sport, and fabulous festivals, we are proud to be sharing this innovative marketing strategy with SCDL.”

Images show Terri Irwin and Simon Ambrose with one of Australia Zoo’s white rhinos, DJ, and also with a friendly koala. Credit: Ben Beaden / Australia Zoo

2nd January 2015 - AUSTRALIA ZOO OPENS NEW BINDI’S ISLAND ATTRACTION

11th December 2014 - SUNSHINE COAST RECORDS 11% INCREASE IN DOMESTIC VISITORS THROUGH WINTER AS VICTORIANS HEAD NORTH


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Pico Play

Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands. Leveraging a track record in experience design that spans half a…

read more

Attractions / Consultants / Design / Recreation / Venues

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

GreeneDesk

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

AIS Water

AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…

read more

Aquatics / Safety / Technology

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business