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SportingPulse powers international basketball

SportingPulse powers international basketball
February 20, 2012

Technology and digital media solutions company, SportingPulse has released new mobile features for the International Basketball Federation's (FIBA) official LiveStats tool which it provides to federations and leagues internationally.

The updated tool, which Sporting Pulse provides for free, marks the next stage of the ongoing partnership between the world basketball governing body and SportingPulse.

SportingPulse Chief Executive Nick Maywald said that the new features of the LiveStats tool truly supported basketball as an international sport, stating "in Australia, we've seen a renewed interest in basketball. Television ratings are up and membership bases continue to grow.

"With the new LiveStats tool, we have created a solution that strengthens the connection basketball fans can have with their sport.

"The LiveStats tool means fans can have a fully integrated experience, watching a game on TV while following player statistics in real-time seamlessly, either online, on mobile or via tablet devices."

The LiveStats tool is used by officials courtside to track team and player statistics during basketball games from the grassroots to elite level.

Prior to the international roll-out, the redeveloped LiveStats tool was launched in beta with the Australia's National Basketball League (NBL) and Women's National Basketball League (WNBL) to resounding success. The leagues saw a 50% increase in mobile site visits since beta implementation.

FIBA Secretary General and International Olympic Committee (IOC) member Patrick Bauman praised SportingPulse for developing a tool that brings a new dimension in following the game, adding "over the last four years of our partnership with SportingPulse, they have demonstrated a clear dedication to the sport and bringing fans closer to the action.

"The partnership we have with SportingPulse provides us with an innovative and cost-effective way to connect our fans to the game they love."

Four years ago, as part of its approach to help national member federations deal with new technology to manage membership and competitions, FIBA joined forces with SportingPulse to create technological solutions to enhance the game experience.

As consumer consumption habits shift to multiple devices, SportingPulse re-visited relevance and usefulness of the LiveStats tool. It was re-developed using responsive design that optimises the LiveStats experience to web, tablet or mobile devices.

Additional new features mean fans can also share results on Facebook and Twitter further boosting community engagement.

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