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Sendrato technology powers more than 3 million transactions at 2024 Sydney Royal Easter Show

Sendrato technology powers more than 3 million transactions at 2024 Sydney Royal Easter Show
April 12, 2024

Empowering events and venues by supplying comprehensive software and hardware solutions that deliver better visitor experiences, increased efficiency and enhanced revenue growth, Sendrato has this year transformed the digital experience for the Sydney Royal Easter Show.

Building the frontiers of payment technology for amusement, attractions and events industries, Sendrato’s convergence of science and engineering expertise has enabled the company to develop the Ludo leisure system, a paradigm shift in event management technology.

A comprehensive venue management system designed for concession holders, integrating a hybrid closed-loop and open-loop system, the Ludo leisure system uses RFID and QR-based wallets alongside payment solutions including Visa and Mastercard to support preorder functionalities for food and beverage services, enhancing overall customer satisfaction.

Introduced at the Sydney Royal Easter Show in 2022, Sendrato’s visitor app is a testament to innovation, incorporating wallet functionalities and venue mapping with augmented reality navigation, all of which are administrated through a user-friendly back office. This allows for a fully customised app to be deployed swiftly - within days, not months.

For point of sale (POS) complexities, Ludo offers robust solutions tailored for various outlets like concert merchandise, showbags, and restaurants. It provides absolute ease and automation on the customer-facing device, streamlining the sales process.

This year’s Royal Easter Show deployment featured over 400 hundred remotely configured POS terminals and over 3,000 scheduled events available for visitors to explore and bookmark in the app.

Explaining how the system was deployed during the 12-days of the Sydney Royal Easter Show, Sendrato Chief Executive, Arjen Schoneveld wrote on social media “I am incredibly proud of the entire Sendrato crew for delivering our hybrid open-/closed-loop Sendrato Ludo payment solution for the third consecutive year.

“Our system successfully processed over 300,000 credit top-ups, 1 million credit redemption transactions, and 3 million eftpos and cash transactions.

“Additionally, our new and improved Event App has been more popular than ever, reaching the second position in the app charts in Australia. More than 120.000 people have downloaded the app.

“Some other interesting statistics: 85% of the total payment revenue has been done via closed loop, 30% of the credit top ups was Apple Pay, 15% cash, 40% using top up facilities on site.”

The ability to load up a digital wallet and navigate to attractions within seconds aligns with Sendrato’s goal of minimising app interaction time so that visitors and staff alike can focus on the real-world experience.

The system has also received accolades from Transport for NSW, the organisation behind NSW’s Opal card system.

A significant endorsement of our approach and execution. It reflects our commitment to excellence and innovation in providing top-tier digital solutions for event experiences.

Sendrato’s other clients include Hong Kong Disneyland, Sydney's Taronga Zoo, Dutch theme park Efteling and Munich's Oktoberfest.

Contact Sendrato at

Related Articles

24th March 2024 - 2024 Sydney Royal Easter Show underway at Olympic Park

11th December 2023 - Sydney Royal Easter Show receives international recognition with array of IAFE awards

19th April 2023 - 2023 Sydney Royal Easter Show welcomed 880,000 people

9th February 2023 - New night-time entertainment and refreshed website for 2023 Sydney Royal Easter Show

8th January 2023 - Gold Coast City Council managed pools move to cashless payments

20th December 2022 - Sydney Royal Easter Show receives international recognition at renowned IAFE Awards

8th June 2022 - Teenager pleads guilty to role in deadly Sydney Royal Easter Show brawl

16th November 2019 - Legoland Malaysia goes cashless

30th May 2019 - Qatar FECs choose Intercard cashless technology

18th January 2019 - Japanese stadia to introduce new cashless smart venue concept

20th February 2017 - Disney launches new MagicBand access and payment technology

5th April 2017 - Sydney Royal Easter Show prepares to deliver 1.5 million ride experiences

21st July 2016 - Gympie Muster adopts new RFID wristbands for access and purchases

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