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read moreLeading guest experience platform Roller has unveiled a new partnership with e-commerce marketplace Groupon, allowing businesses attractions and experiences to promote tickets in real time to Groupon's global customer base.
Roller's integration with Groupon is designed to make it easier for Roller's clients to reach the millions of consumers around the world who come to the Groupon marketplace to discover fun things to do.
The integration between Roller and Groupon allows both platforms to seamlessly work together without adding any extra steps for operators. It also provides a superior experience for guests, as they can choose their date and time of attendance directly from the Groupon website.
Commenting on the partnership, Roller founder and Chief Executive, Luke Finn stated “we are thrilled to be launching our integration with Groupon. The global leisure and attractions industry has had a very tough last 18 months, and this partnership aims to help our clients drive renewed demand as they emerge from the pandemic.
“Groupon is such an amazing channel for accessing new customers, and we hope this integration will provide some much-needed support to our clients. I'm also very excited by the way the integration makes guest management easier for our clients, which ultimately leads to a better experience for the end customer."
Brian Fields, Chief Commercial Officer at Groupon added "while the world has endured unimaginable changes during the pandemic, we believe that people are becoming more and more comfortable with the idea of getting out and getting back to doing fun things in their local communities.
“We see this pent-up demand as a real growth opportunity for operators, and Groupon is ready to help them handle an influx of customers in the coming months. With a scaled platform that provides promotional and guest management tools in one cohesive offering, Groupon's differentiated marketplace can offer the support these local businesses need to capture growth opportunities ahead."
The functional benefits of the integration for operators include:
The integration has already launched in the UAS with a number of ROLLER clients already seeing the benefits of accessing the Groupon client base. The Groupon integration expands ROLLER's suite of third party apps and integrations available on its platform.
Click here to contact ROLLER Software via their entry in the Australasian Leisure Management Supplier Directory.
1st November 2021 - Victorian Government heralds reopening of entertainment venues and cultural attractions
28th October 2021 - Google’s new ‘Things to Do’ feature offers massive potential for leisure
24th October 2021 - Queensland Government launches pop-up vaccination clinics at sports clubs, theme parks and in entertainment precincts
19th October 2021 - Pass looks to grow visitation to Melbourne’s best attractions and experiences
30th September 2021 - Merlin Entertainments prepares to reopen NSW attractions
22nd August 2021 - What will be the top five tourist attractions of 2021?
7th July 2021 - Qatar’s first indoor theme park opens in Doha
2nd June 2021 - Theme park tickets and airline rewards offered as incentives for vaccination uptake
14th May 2021 - Village Roadshow announces new investment in Gold Coast theme parks
24th March 2021 - Queensland Government funds new regional attractions and ecotourism projects
22nd February 2021 - Online ticketing scams return to impact tourist attractions
14th February 2021 - Asia’s theme parks undergo development of new attractions
14th November 2020 - Gold Coast theme parks move forward with new rides
16th October 2020 - Theme park marketeers reach out to guests and new audiences
26th August 2020 - ROLLER shares attractions industry’s approach to adapting to COVID-19 rules
7th November 2019 - Element Fitness Health Club makes the most of Groupon
23rd August 2019 - Roller shares data on trampoline park demographics
3rd June 2019 - ROLLER provides software solution for Skyline Enterprises Luge operations
12th April 2019 - Roller Software resource flags benefits of ‘all-in-one’ software
12th November 2018 - ROLLER introduces new partner program
24th October 2018 - ROLLER introduces new Self Serve Kiosk and software solutions
6th August 2018 - ROLLER raises investment funds to accelerate global growth
3rd August 2017 - ROLLER backs UK as key growth hub for amusement and leisure
3rd March 2017 - ROLLER establishes UK base to back European business expansion
9th June 2016 - KFit acquires Groupon’s Indonesian operations
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