AusLeisure

Swinburne University of Technology and the Richmond Football Club have shared details of their collaboration in the design of the 2024 Richmond Football Club AFLW awards.

The collaboration saw the creation of bespoke trophies for various club awards, including Leading Goal Kicker, Best First Year Player, and Player's Player. Additionally, Swinburne crafted medals for the Top 3 in the Best and Fairest vote count.

The trophies and medals were designed to encapsulate the core values of Richmond’s AFLW playing group: focus, energy and connection.

Swinburne’s Centre of Design Innovation took inspiration from the iconic Sherrin football, with the trophies featuring an elongated, curved form that captures the most recognisable symbol of our great game.

The medals awarded to the club’s Top 3, featured a striking circular design that embodies unity and teamwork, reinforcing the values of teamwork and collaboration that are central to the Richmond Football Club.

In an exciting new project, Richmond’s Education Partner, Swinburne University of Technology designed bespoke medals & trophies presented at the recent 2025 Richmond AFLW Best & Fairest.

Advising that being trusted with the development and creation of the new awards is a huge privilege, Professor Blair Kuys of Swinburne’s School of Design and Architecture, stated “we're proud to see how the designs have been received and look forward to seeing the team on field in again 2025."

Through this project, Swinburne continue to strengthen their support of Richmond’s AFLW program, with Swinburne students Monique Conti and Ellie McKenzie receiving awards on the night.

Swinburne and Richmond recently signed a partnership extension which will see the partnership through until at least the end of 2028, making it over 10 years together.

Image shows (from left) Professor Blair Kuys, Mackenzie Ford, Isabel Bacon and Mat Lewis Swinburne at the 2024 Richmond AFLW Best and Fairest awards. 

Related Articles

11th December 2024 - AFL launches its new brand campaign for AFL PLAY

29th November 2024 - Aligned Leisure names Ben Tudhope as new Chief Executive

25th November 2024 - AFL’s Adelaide Crows unveils new brand identity

13th November 2024 - AFL’s North Melbourne confirms end to Tasmanian games with future matches in Western Australia

13th November 2024 - AFL’s Collingwood settles discrimination lawsuit with former employee

12th November 2024 - AFL’s GIANTS commence five-year partnership with New Balance and Belgravia Sports Apparel

22nd August 2024 - Aligned Leisure’s Shane Dunne named new Chief Executive at AFL’s Richmond FC

4th July 2024 - Richmond Football Club partners with Fanatics to expand fan experience

19th June 2024 - Swinburne University of Technology extends partnership with Richmond Football Club

20th May 2024 - Swinburne University study exposes ongoing discrimination and homophobia in sport

13th August 2022 - Swinburne University study shows benefits of exercise is medicine program

22nd July 2022 - Richmond Tigers launch Environmental Sustainability Action Plan in AFL first

7th March 2022 - Richmond FC partners with men’s telehealth platform Pilot launch Men’s Health

17th January 2022 - Swinburne University extends Richmond AFLW partnership

26th November 2021 - Richmond FC reveals designs for $65 million Punt Road Oval redevelopment

18th October 2019 - Richmond shows impressive off-field performance to cap AFL Grand Final win

30th September 2019 - Triumphant Premiers Richmond reveal expanding role beyond that of a traditional AFL club

6th September 2019 - Partnership extended between Swinburne and Richmond Football Club

29th March 2019 - Richmond FC secures Federal Government funds for Swinburne Centre redevelopment

15th September 2016 - Richmond FC and Swinburne University partner to launch leadership program

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.