Otium Planning Group is a contemporary sport and leisure consultancy providing services in planning, facility development, management and funding for the sport, recreation and leisure industries…read more
RAC secures Perth Arena naming rights
The Western Australian Government has advised that the Perth Arena will be rebranded as of 1st September under a naming rights deal with motoring organisation the RAC.
After several months of speculation, the venue will be known as the RAC Arena for at least five years.
Frequently listed among the world’s top performing indoor arenas, the central Perth venue has hosted musical superstars including the Rolling Stones, Bruce Springsteen, Prince, Pink and Katy Perry since opening in 2012.
Visited by almost one million people each year, it’s also home to the Perth Wildcats, the Hopman Cup and next Sunday will host its first Super Netball grand final.
The naming rights deal, believed to be worth $10 million over its five year duration, follows Optus having secured the naming rights for the new new Perth stadium at the end of last year.
Commenting on the deal, Western Australian Sports Minister Mick Murray said the RAC was one of “WA’s most trusted, iconic organisations”, adding “we are delighted RAC has been able to beat national and international competition in securing this deal, making sure the State’s world-class arena is attached to a truly local organisation.”
Local media have suggested that the loss of ‘Perth’ from one of the city’s main venues might impact recognition for the isolated metropolis.
In 2012 the venue was poised to be called Suncorp Arena, but former Western Australian Premier Colin Barnett stopped the deal because he believed retaining the name ‘Perth’ was worth more than the reported $1.4 million a year for naming rights.
As a result of that decision, facility manager AEG Ogden has since been paid almost $8 million as compensation for not being able to sell the naming rights.
15th July 2018 - P!nk concerts attract 6,000 visitors to Perth
20th June 2018 - Perth Arena naming rights set to be sold
25th November 2017 - Perth Arena welcomes 3.2 million patrons in five years
8th November 2017 - Optus secures naming rights for new Perth Stadium
13th November 2015 - Perth Arena attracts interstate and overseas crowds
4th August 2015 - Perth Arena ranked number one in Australia
21st April 2015 - Perth Arena to gain new adjacent hotel and entertainment precinct
27th November 2014 - Hopman Cup organisers hopeful of securing 2015 naming rights sponsorship
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