Latest News

Back to Latest News back

 

Queensland tourism industry anticipates Easter boost from Sydney visitors 

Queensland tourism industry anticipates Easter boost from Sydney visitors 
February 1, 2021

With the Greater Sydney COVID hotspot ending today, the Queensland tourism industry is anticipating strong bookings for Easter and the school holidays.

Queensland Premier Annastacia Palaszczuk notes “with Queensland open to all Australians again the focus is on getting people to explore and take a holiday in the Sunshine State.

“Opening the border to Greater Sydney could result in a $350 million tourism windfall alone. That’s what 370,000 Sydneysiders spent in 2019, visiting Queensland for Easter.”

Data released this week by Tourism Research Australia though revealed the devastating impact Coronavirus had on the tourism industry last Easter, with spending down more than 80% in Queensland.

Premier Palaszczuk advises “the coming pick-up in holiday makers is very welcome news. And it’s a great opportunity for families and friends to get together again.

“We know that regions largely reliant on tourism are continuing to do it tough, particularly with the international border still closed to overseas visitors.

“I want everyone to get out now and explore Queensland. If your family hasn’t been to the Great Barrier Reef, this year is the perfect opportunity. There’s just so much to do here.”

Tourism Tropical North Queensland Chief Executive, Mark Olsen said of late his industry had been facing a crisis of confidence adding “Opening up again to New South Wales visitors will inject $1 million a day into our region. It’s a really good start.

“Those in Greater Sydney have been hitting our web page hard. Cairns is now the third most Googled destination in Australia. Here’s hoping that converts into holidays of a lifetime in Cairns and the far North.”

Premier Palaszczuk said with bookings firming up, visitors shouldn’t leave it too long to plan a Queensland getaway for Easter and the school holidays.

“With the help of Queenslanders and interstate visitors, we can help Queensland tourism to not only rebuild but to rebuild stronger.

“Still we must all keep doing the right thing to stay COVID-safe and not become complacent.”

Queensland Tourism Minister Stirling Hinchliffe said the Rugby League match - Cronulla-Sutherland Sharks versus North Queensland Cowboys at Sunshine Coast Stadium on Saturday 3rd of April - could also attract visitors from NSW contribute to boosting tourism in Queensland over Easter Queensland Easter.

Minister Hinchliffe enthused “the Cowboys always bring a showdown to town, so there’s even more reason for Sydney footy fans to make Queensland their Easter destination.”

Image: Cairns is now the third most Googled destination in Australia. Image courtesy Tourism and Events Queensland 

Related Articles

31st January 2021 - Sunshine Coast MP promotes SEA LIFE Sunshine Coast tourism attraction

30th January 2021 - Australian tourism industry unites to call for post-March Federal Government business support

26th January 2021 - Report asks if Australian tourism industry can be insured?

22nd January 2021 - Regional Australia needs targeted support for tourism businesses

22nd January 2021 - QTIC announces new ‘Top Tourism Town’ awards program

21st January 2021 - Australian tourism industry haemorrhaged almost $7 billion over the summer holidays

19th January 2021 - Facing ongoing international borders closures tourism industry calls for continued Federal Government support

15th January 2021 - Queensland Government announces $200,000 in new funding for cultural tourism

7th January 2021 - Cairns’ Tjapukai Aboriginal Cultural Park to close as COVID-19 hits tourism business

7th December 2020 - Queensland Government launches new campaign to attract tourism workers

4th December 2020 - Sunshine Coast partnerships promote new JOBS NOW campaign for tourism and hospitality sector

29th November 2020 - Queensland Government launches major tourism campaign to attract visitors from NSW and Victoria

27th November 2020 - Village Roadshow leads Queensland tourism operators in advertising summer positions


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

ICP

ICP is an Australian-based company focused on indoor climbing. ICP will manage your project from initial design to completion and beyond, whether you're building an international-level climbing…

read more

Attractions / Fitness / Recreation

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business