Latest News

Back to Latest News back

 

Regional Australia needs targeted support for tourism businesses

Regional Australia needs targeted support for tourism businesses
January 22, 2021

Australian Regional Tourism (ART) is calling for targeted support for regional tourism businesses to not only bolster recovery now, but action to drive a stronger, more resilient industry for the future.

With the Coronavirus pandemic having the tourism industry hard, and with regional areas far from immune to the challenges being faced, the body highlights that “JobKeeper payments have been a lifeline to so many businesses”.

However,  with the program set to conclude at the end of March, ART fears tough times are ahead for operators in some regional destinations, noting that “the fears and challenges being faced are further exacerbated by domestic border closures and endless snap announcements from State and Territory Governments.

The Art states that “while JobKeeper has been the saviour for so many it has been far from a perfect solution, instead causing a range of other challenges, including ability to access and keep skilled staff.

“Frustrations are now brewing around the perception that tourism in regional Australia has recovered, when the overly optimistic sentiment could not be further from reality.”

ART Chair Coralie Bell said just this time last year, regional tourism businesses were in the depths of a bushfire crisis, devastation that was faced on the back of prolonged drought, and quickly followed by floods and then COVID-19.

Bell explained “positive signs are visible in some destinations, with businesses experiencing good trade over the recent summer weeks, but the goal of 'recovery' is far from achieved.

"There have been enough handouts, we want to see the industry come out of bushfires and COVID-19 stronger and ready to thrive - not just survive until the money stops.”

ART is advocating for governments to partner with industry to provide support that is linked to outcomes that strengthen the industry to not only survive, but to develop robust businesses ready to pull through future challenges.

The regional visitor economy needs urgent action to provide: 

• Reliable and useful tourism data to support sustainable planning and decision-making,
• Initiatives that support regional dispersal, we know visitors will travel 3-4 hours from major population centres and this ongoing challenge has only been amplified,
• Programs and initiatives to address skills shortages, and
• Industry development to build a stronger and more resilient communities.

Bell added "all levels of government need to work together to enable key infrastructure to support tourism growth into the future, from new parks to sporting precincts, better tourism road access and more global connectivity, the lists are already put together - let's get it done.

"The growth of sustainable businesses in regional Australia is not a new conversation, the needs of industry are as they've always been with the urgency skyrocketing, but this doesn't mean more public money handouts.".

Acting as a hub for collaboration, cooperation, ideas generation, knowledge sharing and networking, Australian Regional Tourism (ART) is the peak national body representing regional tourism practitioners.

On behalf of its members, ART advocates for sustainable regional development and amplifies key messages to government, other industries and industry sectors, researchers, educators and the public.

Image: The Margaret River Gourmet Escape. Credit: Tourism WA.

Related Articles

21st January 2021 - Australian tourism industry haemorrhaged almost $7 billion over the summer holidays

19th January 2021 - Facing ongoing international borders closures tourism industry calls for continued Federal Government support

19th January 2021 - Chief Medical Officer suggests international travel ban will remain for much of 2021

19th January 2021 - Tourism Australia Managing Director predicts top global travel trends for 2021

14th January 2021 - TCWA says one in five Western Australian tourism businesses at risk if JobKeeper ends

13th January 2021 - South Australian tourism sector seeks extension of JobKeeper beyond March 2021

7th January 2021 - Cairns’ Tjapukai Aboriginal Cultural Park to close as COVID-19 hits tourism business

4th January 2021 - Policy body warns that thousands of tourism businesses face closure without $1 billion lifeline

29th December 2020 - Preparing for a tourism revival in 2021

23rd December 2020 - ABS figures show part-time tourism jobs exceeding full-time positions for first time

18th December 2020 - Cabinet reshuffle sees Dan Tehan named new Federal Tourism Minister

10th December 2020 - Insurance crisis set to force closures of Australian attractions and adventure tourism businesses

8th December 2020 - GSCORE helps local tourism operators enhance their marketing skills

8th December 2020 - Tourism boost expected to follow reopening of Western Australian border to NSW and Victoria

4th December 2020 - Mary Valley Rattler attraction able to maintain operation with JobKeeper support

10th November 2020 - ATEC highlights that tourism exporters need JobKeeper support until international borders reopen

24th August 2020 - Registrations open for the online 2020 Australian Regional Tourism Convention

10th August 2020 - Geraldton selected to host 2021 WA Regional Tourism Conference

18th July 2020 - Thousands back ATIC petition for retention of JobKeeper allowance

19th June 2020 - Tourism and Transport Forum calls for extension of JobKeeper for another six months

1st June 2020 - Specialist support and open borders vital for survival of regional tourism

17th February 2020 - Research shows art experiences can revitalise regional tourism

18th October 2019 - Australian Regional Tourism Convention to address role in national tourism agenda

20th November 2018 - Australian Regional Tourism announces new Chair

21st September 2018 - Regional Tourism marketing boards unite on destination strategies

24th August 2018 - NSW sets ambitious regional tourism target

29th August 2016 - Australian Regional Tourism Network calls for Government to ‘get serious’ about tourism

26th August 2016 - Tasmanian Government backs rail trail projects to boost regional tourism

6th July 2016 - Regional tourism overhaul to unlock potential of NSW visitor economy


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

iDwala Pty Ltd

iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…

read more

Consultants / Design / Recreation / Sport / Surfaces

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business