Enta Australasia
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…
read moreAustralian owned and founded 24/7 gym franchise network, Plus Fitness, will undergo a major rebrand across its nearly 200 clubs that will see the franchise revitalise its brand and club design as it enters the next stage of its growth.
The rebranding includes a new Plus Fitness logo and colour scheme which pays homage to its heritage, with a new vibrant blue hero colour to headline the brand look and feel. The electric blue and associated colour palette will be a major differentiator for Plus Fitness to stand out in the congested 24/7 gym market.
In addition to the new branding, all Plus Fitness clubs will receive an extensive makeover including industry-leading equipment that will see the brand elevate its service offerings to members and prospects alike.
Director of Plus Fitness, Gordon Martin advised “the Plus Fitness brand has enjoyed plenty of success over the years and as we approach 200 clubs, the time is right to elevate the brand into a new era. With Plus Fitness entering its next stage of growth, the new vibrant branding and state of the art club fit outs will ensure we come out more competitive and stronger than ever. We are excited for our Franchisees to come on this journey with us, and we can’t wait to showcase the new clubs to our members”.
Plus Fitness currently has two clubs representing the new brand and fit out, Carramar NSW and Tuggeranong ACT, with the other clubs to commence the transition over the next couple of years.
Over the years Plus Fitness has received multiple awards including Emerging Franchisor of the Year in 2013, appearing twice in the BRW Fast Starters and twice ranking 1st in the Smart Company fastest growing Australian company awards.
With the Plus Fitness 24/7 franchise chain having experienced consistent and steady growth over the past decade, in 2020 the business was acquired by ASX listed Viva Leisure Limited.
The Plus Fitness network consists of almost 200 gyms operating across Australia, New Zealand and Asia.
21st April 2022 - Chair and new Independent Non-Executive Director appointed to lead Viva Leisure
28th March 2022 - Plus Fitness brings new look to the ACT
14th October 2021 - Plus Fitness opens 200th club
23rd July 2020 - Plus Fitness co-founder reflects on ‘incredible journey’ as Viva Leisure acquires master franchisor
22nd July 2020 - Viva Leisure acquires Plus Fitness’ master franchisor for $20 million
17th July 2020 - Reopening approved for Plus Fitness Campbelltown following temporary COVID-19 closure
19th June 2020 - Plus Fitness opens three new clubs across two states
17th February 2020 - Plus Fitness opens first Canberra gym
31st January 2020 - Plus Fitness opens latest Indian gym in South Mumbai
14th November 2019 - Plus Fitness extends partnership with Penrite Honda Racing Australia
15th October 2019 - Plus Fitness opens their first gym in Singapore
16th September 2019 - Plus Fitness franchisees raise $70,000 for Beyond Blue
9th September 2019 - Plus Fitness growth continues with Australian and international openings
28th February 2019 - Plus Fitness partner with Kelly Racing and Heimgartner for 2019 Supercars season
21st November 2018 - Plus Fitness and Nissan Motorsport join forces to run Breast Cancer Awareness Week
4th October 2018 - Plus Fitness raises over $140,000 for Beyond Blue
3rd July 2018 - Plus Fitness General Manager reaches 10 year management milestone
5th April 2018 - Plus Fitness opens first two clubs in India
11th December 2017 - Plus Fitness joins forces with Allied Fitness Australia
26th November 2017 - Plus Fitness maximises exposure at 2017 Supercars Grand Finale
16th November 2017 - Plus Fitness opens 30th club in Western Australia
3rd November 2017 - Plus Fitness franchisee honoured at Western Australian Volunteer of the Year Awards
7th July 2017 - Plus Fitness Northmead celebrates 21 years and a new franchisee
9th March 2017 - Plus Fitness opens 150th club
1st December 2015 - Plus Fitness launches in New Zealand
27th October 2015 - Plus Fitness enjoys massive exposure in Queensland
15th October 2014 - Plus Fitness opens its 100th gym
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
Click here to view our subscription options.
The Complete Guide to Leisure Industry Products & Services.
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…
read moreHidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…
read moreFun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…
read moreSummit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/
read moreINTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…
read moreExerp is a global IT specialist in member management software for the fitness and leisure industry. By focusing on the needs of large enterprises, where streamlining, control and scalability are…
read morePrincipal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…
read moreGladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…
read moreGet your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!