Plus Fitness to revitalise franchise with major rebranding

April 28, 2022

Australian owned and founded 24/7 gym franchise network, Plus Fitness, will undergo a major rebrand across its nearly 200 clubs that will see the franchise revitalise its brand and club design as it enters the next stage of its growth.

The rebranding includes a new Plus Fitness logo and colour scheme which pays homage to its heritage, with a new vibrant blue hero colour to headline the brand look and feel. The electric blue and associated colour palette will be a major differentiator for Plus Fitness to stand out in the congested 24/7 gym market.

In addition to the new branding, all Plus Fitness clubs will receive an extensive makeover including industry-leading equipment that will see the brand elevate its service offerings to members and prospects alike.

Director of Plus Fitness, Gordon Martin advised “the Plus Fitness brand has enjoyed plenty of success over the years and as we approach 200 clubs, the time is right to elevate the brand into a new era. With Plus Fitness entering its next stage of growth, the new vibrant branding and state of the art club fit outs will ensure we come out more competitive and stronger than ever. We are excited for our Franchisees to come on this journey with us, and we can’t wait to showcase the new clubs to our members”.

Plus Fitness currently has two clubs representing the new brand and fit out, Carramar NSW and Tuggeranong ACT, with the other clubs to commence the transition over the next couple of years.

Over the years Plus Fitness has received multiple awards including Emerging Franchisor of the Year in 2013, appearing twice in the BRW Fast Starters and twice ranking 1st in the Smart Company fastest growing Australian company awards.

With the Plus Fitness 24/7 franchise chain having experienced consistent and steady growth over the past decade, in 2020 the business was acquired by ASX listed Viva Leisure Limited.

The Plus Fitness network consists of almost 200 gyms operating across Australia, New Zealand and Asia.

21st April 2022 - Chair and new Independent Non-Executive Director appointed to lead Viva Leisure

28th March 2022 - Plus Fitness brings new look to the ACT

14th October 2021 - Plus Fitness opens 200th club

23rd July 2020 - Plus Fitness co-founder reflects on ‘incredible journey’ as Viva Leisure acquires master franchisor

22nd July 2020 - Viva Leisure acquires Plus Fitness’ master franchisor for $20 million

17th July 2020 - Reopening approved for Plus Fitness Campbelltown following temporary COVID-19 closure

19th June 2020 - Plus Fitness opens three new clubs across two states

17th February 2020 - Plus Fitness opens first Canberra gym

31st January 2020 - Plus Fitness opens latest Indian gym in South Mumbai

14th November 2019 - Plus Fitness extends partnership with Penrite Honda Racing Australia

15th October 2019 - Plus Fitness opens their first gym in Singapore

16th September 2019 - Plus Fitness franchisees raise $70,000 for Beyond Blue

9th September 2019 - Plus Fitness growth continues with Australian and international openings

28th February 2019 - Plus Fitness partner with Kelly Racing and Heimgartner for 2019 Supercars season

21st November 2018 - Plus Fitness and Nissan Motorsport join forces to run Breast Cancer Awareness Week

4th October 2018 - Plus Fitness raises over $140,000 for Beyond Blue

3rd July 2018 - Plus Fitness General Manager reaches 10 year management milestone

5th April 2018 - Plus Fitness opens first two clubs in India

11th December 2017 - Plus Fitness joins forces with Allied Fitness Australia

26th November 2017 - Plus Fitness maximises exposure at 2017 Supercars Grand Finale

16th November 2017 - Plus Fitness opens 30th club in Western Australia

3rd November 2017 - Plus Fitness franchisee honoured at Western Australian Volunteer of the Year Awards

7th July 2017 - Plus Fitness Northmead celebrates 21 years and a new franchisee

9th March 2017 - Plus Fitness opens 150th club

1st December 2015 - Plus Fitness launches in New Zealand

27th October 2015 - Plus Fitness enjoys massive exposure in Queensland

15th October 2014 - Plus Fitness opens its 100th gym

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