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read moreWith the most prestigious event in women’s basketball to be held in Australia for the first time in 27 years, the FIBA Women’s Basketball World Cup 2022 Local Organising Committee (LOC) is uniting a passionate community of supporters.
The local ambassador program, coined the ‘Playmakers Program’, has welcomed a slew of Australian basketball, sporting and entertainment personalities, who are prepared to use their platforms and passion for change to increase the recognition of women’s basketball and build momentum for the Women’s Basketball World Cup on home soil.
Basketball young guns Ezi Magbegor and Shyla Heal were the first to join global event ambassador and former Australian Opal, Lauren Jackson in the Playmakers Program before additional basketball royalty in Michele Timms and Australian Opal turned-AFLW star Erin Phillips signed onto the initiative.
Extending the program beyond the basketball community, one of the sport’s biggest fans within Australia’s entertainment industry - Tones & I - will also act as Playmaker for the Women’s Basketball World Cup 2022. The pop singer’s role will culminate with a performance at the tournament’s Opening Ceremony when it commences at Sydney Olympic Park on Thursday, 22nd September.
The FIBA Women’s Basketball World Cup 2022 global event ambassador Lauren Jackson is thrilled to see the support being thrown around the women’s game as Australia prepares to host some of the world’s best basketball players.
Jackson explained “By definition, a ’playmaker’ is a player in a team game who leads or brings other players on the same side into a position from which they could score, and this program is rallying people passionate about and capable of helping women’s basketball get their scores on the board.
“The public support of these Playmakers presents an exciting opportunity to make some noise about the upcoming FIBA Women’s Basketball World Cup 2022 in Sydney and to showcase the incredible strength, agility, power, skills and promise of women’s basketball.”
To progressively increase the impact of the Playmakers Program, Jackson and Timms helped host a Playmakers Party last night at a basketball warehouse, AUSA Facility in Sydney. The basketball-themed event welcomed Australian sporting legends including Olympic swimmer Emily Seebohm; Sydney netball stars Maddy Proud, Sam Wallace and Paige Hadley; Aussie cricketers Maitland Brown and Hannah Darlington; GWS AFL captain Toby Greene and others keen to see the Australian women’s game continue to grow.
The FIBA Women’s Basketball World Cup 2022 Playmakers Program will continue to expand and utilise its members to increase awareness and interest in women’s basketball, achieve increased fan engagement, and significantly increase the fan base for women’s basketball in Australia.
The FIBA Women’s Basketball World Cup will be held from Thursday 22nd September to Saturday 1st October 2022 at Sydney Olympic Park in Sydney, Australia. Competing nations include Australia, Belgium, Bosnia & Herzegovina, China, Canada, France, Japan, Korea, Nigeria, Puerto Rico, Serbia, and reigning champions, the USA.
The international event is supported by the NSW Government through tourism and major events agency Destination NSW, and the Office of Sport.
Australian profiles officially committed to the Playmakers Program include:
The FIBA Women's Basketball World Cup 2022 is FIBA’s flagship women’s competition and one of the most prestigious competitions in international basketball. The world's best players from 12 of basketball’s powerhouse nations across Africa, Americas, Asia & Oceania and Europe will descend on Sydney Olympic Park for 38 games to be played across 10 days from 22nd September 22 to 1st October 2022.
The FIBA Women’s Basketball World Cup 2022 is supported by the NSW Government through tourism and major events agency Destination NSW, and the Office of Sport.
Image: To progressively increase the impact of the Playmakers Program, Jackson and Timms helped host a Playmakers Party last night at a basketball warehouse, AUSA Facility in Sydney (from left) Playmakers Lauren Jackson, Michele Timms and Rachel Maaenpar
3rd May 2022 - Molten Ball Relay launched ahead of FIBA Women’s Basketball World Cup in Australia
31st March 2022 - Tickets on sale for FIBA Women‘s World Cup in Sydney
2nd March 2022 - FIBA release statement on Russian teams and officials
16th February 2022 - FIBA Women’s Basketball World Cup 2022 teams confirmed for Sydney competition
9th February 2022 - Saatchi & Saatchi secure FIBA Women’s Basketball World Cup 2022 Creative Account
2nd February 2022 - FIBA Women’s Basketball World Cup 2022 Playmakers Program attracts Australian top basketball players
31st January 2022 - Twenty3 Sport + Entertainment appointed to deliver fan engagement for FIBA Women’s Basketball World Cup 2022
14th January 2022 - IAKS and FIBA agree collaboration to help better basketball facilities around the globe
21st September 2021 - MKTG announced as official commercial partner for FIBA Women’s Basketball World Cup 2022
15th February 2021 - Coronavirus restrictions force postponement of FIBA Asia Cup qualifiers in Qatar
27th August 2020 - Melissa King named as Chief Executive of FIBA Women’s Basketball World Cup 2022
6th August 2020 - Basketball Australia announces organising committee for FIBA women’s basketball world cup 2022
2nd October 2019 - Largest-ever FIBA World Cup reaches record-breaking audience of three billion
30th August 2019 - TCL set to promote FIBA Basketball World Cup 2019
29th August 2019 - FIBA and Atrium Sports partner to deliver new ‘connected stadiums’ venture
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Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd
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