AusLeisure

Goodlife Health Clubs are partnering with Pivotal 5 to offer the Kettleworx group training program across Goodlife's 65-club network in Australia.

Chicago-based Pivotal 5 are an industry leader in wellness and fitness programming with their KettleWorX three-dimensional training, designed specifically for fitness facilities, offering consumers of all fitness and skill levels a means to enter into kettlebell training in a manner that is fun and effective, yet less-intimidating than current kettlebell alternatives on the market.

KettleWorX's Group Training program is a thirty-minute class format featuring Core, Cardio and Resistance kettlebell classes.

The partnership provides Goodlife, which currently has with over 185,000 members, the opportunity to be the first fitness facility in Australia to offer KettleWorX Group Training Programs on a national basis.

Announcing the partnership, Goodlife National Group Fitness Manager Melissa Guest-Smith explains "we value the opportunity to pioneer the fitness market in Australia and by offering KettleWorX to our members we are able to continue to lead and differentiate the Australian market.

"KettleWorX programming defines a category that has not been significantly addressed and offers classes that are fun, accessible and consumer driven. We can't wait to offer this one-of-a-kind programming to our members."

Starting in November, Goodlife will offer KettleWorX programming in 30 of their facilities across Australia.

Pivotal 5 Vice President of Sales Fitness Facilities & Specialty Markets Craig Bradley adds "we are excited to launch KettleWorX Group Training with Goodlife Australia and thrilled to have the opportunity to reach thousands of fitness enthusiasts on a weekly basis.

"Goodlife Health Clubs have the highest standards in their fitness programming, making them a perfect partner to introduce the KettleWorX brand to our neighbors from down under."

KettleWorX group-training program for fitness facilities launched in March of 2013 and is on track to be in over 2,500 fitness facilities worldwide in 2014. KettleWorX is also currently available in over 6,500 retail locations.

Founded in 2002 by Adam Schumacher, Pivotal 5's product line-up includes: Body by Jake, premium eco-fitness line Natural Fitness, Rejuvenation, and most recently KettleWorX.

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.