AusLeisure

The PGA of Australia and the WPGA Tour of Australasia have today announced a new multi-year partnership with Webex by Cisco to enhance experiences for golf fans and strengthen industry collaboration.

Webex, is a leading provider of cloud-based collaboration solutions which includes video meetings, calling, messaging, events, and customer experience solutions like contact centre and purpose-built collaboration devices.

Webex will connect players year-round with mentors, media, and family, closer to the action. As part of this new partnership, Webex becomes a Premier Partner of the PGA, and partner of the WPGA Tour.

The Webex Suite and devices will be integrated across the PGA and WPGA Tour, driving collaboration for their respective staff, members and stakeholders.

This integration and partnership enables hybrid work across the day-to-day operations of PGA and extends to the hybrid sport environment, including the PGA Tour of Australasia and WPGA Tour, bridging in-person interactions with digital connections through virtual meetings, calling and other applications to deliver a truly blended experience.

Together, the PGA, WPGA Tour and Webex are committed to advancing inclusivity in sports, using innovation and technology to grow the game, and inspire the next generation of golf fans and players.

The Webex technology integration will also support the growth of women’s golf through networking and development sessions and the relaunching of its current education program to an expanded virtual program, allowing the PGA to increase its reach across the community.

Michael McDonald, PGA Commercial Director notes "the partnership with Webex provides technology that assists the PGA to connect and collaborate with our members, staff and the wider golfing community.

“This collaboration has never been more important than this current moment in time and it is pivotal to continue the growth our sport has seen over the last two years.

"The PGA of Australia stages, promotes, or administers over 400 tournaments annually across Australia, from Mandurah to Mackay. Webex technology is a game-changer for our organisation as it will assist to overcome the geographical challenges that we face in today's world and allow us to deliver innovative experiences for our fans.

“We are thrilled to expand our partnership and excited to see the continued benefits this world-class technology is delivering to the PGA in this new era of hybrid work and sports."

Aruna Ravichandran, VP and Chief Marketing Officer, Webex by Cisco adds “together with the PGA and WPGA Tour, we’re able to redefine what’s possible when the world of sport and technology play together, creating immersive hybrid experiences that bring fans and partners unparalleled access to game.

“Webex continues to be committed to our promise of advancing inclusivity and growth of the sport across the region. We couldn’t be more excited about the endless opportunities that this presents for years to come.”

As part of this expansive partnership, The Players Series, a world-first tournament concept launched by the PGA and WPGA Tour earlier this year, will become the Webex Players Series.

The Series, which sees women and men compete in the same field for the same prize purse, will continue to celebrate inclusivity within golf and provide enriching experiences and opportunities for PGA and WPGA Tour Members to further mentor up-and-coming professionals and amateurs.

WPGA Tour Chief Executive, Karen Lunn noted that the Webex technology will improve how the peak golf bodies prepare golf’s rising stars ahead of a professional career on tour.

"This partnership with Webex provides a long-term commitment to inclusivity in golf and the growth of the professional game in Australia.

“This was evident earlier this year when Webex technology was implemented into The Players Series and allowed our local players the opportunity to connect and gain insights from players across the globe. We are excited to grow the inclusiveness of our sport further with Webex by our side."

Learn more about how the PGA and Webex is powering an inclusive hybrid sport here.

For more information on Webex go to webex.com/

Image top: WPGA Rookie Roundtable: PGA surprised six of Australian golf’s brightest female up-and-coming stars by inviting two Major winners Hannah Green and Danielle Kang to share their experiences on tour, giving the next wave of champion golfers the opportunity to ask how they prepare, handle high pressure situations, and make the next steps in their promising careers during at Bonnie Doon Golf Club.

Related Articles

26th July 2021 - PGA of Australia confirms leadership structure through until end of 2024

23rd June 2021 - WA Open welcomed back to the PGA Tour of Australasia calendar of events

9th June 2021 - PGA of Australia and Golf Australia develop new pathway for elite amateurs

12th April 2021 - Dates announced for 2021 Australian PGA Championship

16th January 2021 - PGA Tour of Australasia will hold events despite ongoing border uncertainty

24th November 2020 - PGA and ALPG unveil world-first brand refresh to strengthen their alignment

12th November 2020 - PGA of Australia to launch national campaign promoting PGA Professionals

24th July 2020 - Northern Territory PGA rescheduled to October due to COVID -19 restrictions

1st July 2020 - PGA of NZ to relocate headquarters to North Shore Golf Club 

25th May 2020 - Golf Business Australia and PGA of Australia renew partnership

28th January 2020 - PGA TOUR and its tournaments generate more than US$3 billion in charitable funds

18th December 2019 - PGA and ALPG align in World First Collaboration

31st October 2019 - PGA and adidas form new performance partnership

31st July 2019 - New PGA Centre for Learning and Performance opens in Perth

4th June 2019 - PGA of Australia announces Director appointment

21st November 2017 - PGA and Golf Australia announce joint venture

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.