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PGA and Golf Australia announce joint venture

PGA and Golf Australia announce joint venture
November 21, 2017

The Professional Golfers Association of Australia (PGA) and Golf Australia have announced the commencement of a new initiative to reduce duplication between the bodies and improve efficiencies around operations.

Following on from the success of the MyGolf joint venture between the bodies, Golf Australia and PGA are commencing a new joint venture that will include media services and tournament delivery.

The new partnership will commence operating in the first quarter of 2018 and will help to ensure that there is a more seamless delivery of events and greater clarity around communication.

Announcing the initiative, PGA Chair Peter O’Malley stated “(Golf Australia) and PGA have been working together for a number of years on MyGolf plus other collaborative programs such as Community Instructor, Inclusion and Golf and Club Support and that cooperation has yielded really good results and growth, so we see this as an extension of that process.

“We know there’s duplication in some areas of our operations and we’re keen to keep addressing and improving on those things.

“Both organisations have a number of staff in these areas and this is about bringing them more closely together to get the best output, make golf more visible and have the best events possible.”

Golf Australia Chair John Hopkins echoed those sentiments and said the bodies had made a concerted effort to be as cohesive as possible for the benefit of the game, adding “the role of both organisations is to make the game stronger and a united voice, approach and vision for the game is really important.

“A number of bodies in Australian golf over the past few years have made a concerted effort to work together to reduce fragmentation within the industry and we see this JV between PGA and GA being an important step in that process.” 

22nd May 2017 - GOLF AUSTRALIA AND PGA OF AUSTRALIA LOOK TO ONGOING MYGOLF GROWTH

2nd May 2017 - GOLF REPORT SHOWS AUSTRALIA-WIDE RISE IN COMPETITION ROUNDS

6th March 2017 - PGA NAMES NEW CHIEF EXECUTIVE

5th December 2016 - GOLF INDUSTRY DETERMINED TO BUILD ON OLYMPICS MOMENTUM AND ENGAGE WITH YOUTH 

28th November 2016 - GOLF AUSTRALIA REGAINS COMMERCIAL CONTROL OF GOLF LINK ‚Äč

21st September 2016 - PUBLIC GOLF FACILITIES AUSTRALIA ATTRACTS MEMBER INTEREST 

4th August 2014 - AUSTRALIAN GOLF BODIES UNITE TO ADVANCE ‘HOME OF GOLF’

24th July 2014 - SWING FIT AIMS TO BOOST FEMALE GOLF PARTICIPATION THROUGH SOCIAL AND WELLNESS ENGAGEMENT 


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The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

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