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PATA to highlight gender equality issues in 2018

PATA to highlight gender equality issues in 2018
December 12, 2017

In line with the United Nations Sustainable Development Goals, the Pacific Asia Travel Association (PATA) is to advocate for increased gender equality in the tourism industry in 2018.

Taking account of gender equality as the primary focus of Sustainable Development Goal 5 - Achieve gender equality and empower all women and girls - the announcement was first made last week by PATA Chair Sarah Mathews during the PATA Aligned Advocacy Dinner in London, where guests included a group of approximately 150 leading individuals representing the major players in travel and tourism.

According to the UN, while the world has achieved progress towards gender equality and women’s empowerment under the Millennium Development Goals (including equal access to primary education between girls and boys), women and girls continue to suffer discrimination and violence in every part of the world. Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.

Commenting on the initiative, PATA Chief Executive Dr Mario Hardy stated “tourism provides the perfect opportunity for people from various backgrounds to share their stories with each other in the hope that we can better understand each other as humans, regardless of our gender, race, faith or beliefs.

“The Association holds the fundamental belief that all travel and tourism stakeholders have an equal voice that should be heard. It is through a shared voice that change can be attained. It is our policy to ensure there is equal opportunity without discrimination or harassment on the basis of race, colour, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, genetic information, or any other characteristic protected by law.”

The Global Report on Women in Tourism 2010 published by the World Tourism Organization (UNWTO) and UN Women found that:

1. Women make up a large proportion of the formal tourism workforce
2. Women are well represented in service and clerical level jobs but poorly represented at professional levels
3. Women in tourism are typically earning 10% to 15% less than their male counterparts
4. The tourism sector has almost twice as many women employers as other sectors
5. One in five tourism ministers worldwide are women
6. Women make up a much higher proportion of own-account workers in tourism than in other sectors
7. A large amount of unpaid work is being carried out by women in family tourism businesses

Dr Hardy added “in line with the SDGs, PATA will continue to drive forward its mission of empowering its members to leave a positive impact on countries, destinations, local communities and the surrounding environment.

“Gender equality requires a strong commitment from both the public and private sectors to work together in reinforcing policies, adapting laws, and investing in education, vocational training and skills development to provide women in the industry with opportunities to make empowered choices for their future.

“Equality is and will continue to be a cornerstone of the Association’s mission in acting as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.”

During 2018, PATA will further its commitment to the issue of gender equality and examine opportunities to highlight this issue through its research and publications, events and training programs.

The Association will also look to its partners and members for advice and suggestions. 

19th September 2017 - PATA FORUM RETURNS TO AUCKLAND 

16th September 2017 - PATA TRAVEL MART 2017 WELCOMES OVER 1,100 DELEGATES TO 40TH ANNIVERSARY EVENT

4th July 2017 - PATA MAINTAINS LEADERSHIP IN SUSTAINABLE TOURISM PRACTICES 

13th June 2017 - NEW WTTC RESEARCH SHOWS GLOBAL TOURISM SUPPORTS TWICE AS MANY JOBS AS THE FINANCIAL SECTOR

23rd February 2017 - TENNIS AUSTRALIA AND UN WOMEN’S COMMITTEE TO ADVANCE GENDER EQUALITY ON INTERNATIONAL WOMEN’S DAY

3rd February 2017 - UNESCO AND UNWTO COMBINE TO LAUNCH 2017 AS INTERNATIONAL YEAR OF SUSTAINABLE TOURISM 

25th September 2016 - PATA YOUTH SYMPOSIUM EXPLORES THE FUTURE OF YOUNG PEOPLE IN TOURISM

10th September 2016 - UNITED NATIONS DECLARES 2017 AS THE INTERNATIONAL YEAR OF SUSTAINABLE TOURISM FOR DEVELOPMENT

27th June 2016 - CLIMATE CHANGE A MASSIVE THREAT TO GLOBAL HERITAGE AND TOURISM


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The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

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