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PATA anticipates one billion international visitor arrivals into Asia Pacific by 2024

PATA anticipates one billion international visitor arrivals into Asia Pacific by 2024
January 29, 2020

The Asia Pacific region is on target to achieve one billion international visitor arrivals (IVAs) over the next five years according to the newly released Asia Pacific Visitor Forecasts 2020-2024, issued by the Pacific Asia Travel Association (PATA).

Covering the years 2019 to 2024 and 39 destinations within the region, these forecasts anticipate a volume of over 971 million international visitor arrivals into Asia Pacific by 2024.

The strong increase in IVAs has been driven by the average annual growth rate (AAGR) of 5.3% between 2014 and 2019, and that momentum is expected to increase even further over the next five years, to average 6.3% per annum between 2019 and 2024.

This will result in an acceleration of more than 256 million additional IVAs into the region between 2019 and 2024, a significant increase over the additional volume of 162 million added between 2014 and 2019.

The distribution of these IVAs in Asia Pacific is expected to change only marginally from 2019, with the Asia and Pacific regions expected to show some relative, as well as absolute increases in arrival numbers.

Asia is forecast to remain as the dominant destination region and is likely to improve its relative share to over 77% by 2024.The Americas will come in second, although its share is expected to reduce slightly over the period between 2019 and 2024.

11 Asia Pacific destinations are predicted to each receive more than 10 million additional IVAs between 2019 and 2024, with China leading the way, expecting to add around 38.2 million more arrivals to its inbound count and raising the aggregate volume to almost 208 million in 2024.

Japan is ranked next, followed by Macao, China and then Mexico, with all of these destinations expected to receive more than 20 million additional foreign arrivals each, over the forecast period to 2024.

The top group of 11 destinations (as shown in the illustration above), is likely to account for 77% of the IVA volume into Asia Pacific in 2024 and more than three-quarters of the additional arrivals over that same period.

In addition, it is predicted that nine out of 10 destinations will have AAGRs between 2019 and 2024 in excess of 10%, ranging from 10.2% for the Maldives to 21% for Cambodia. The volume bases for each of these destinations vary widely, however these very strong average rates of growth are certainly worth closely watching over the forecast period.

The top 10 strongest source markets into Asia Pacific between 2019 and 2024 are forecast to include China, the Republic of Korea and Hong Kong SAR in the top three positions, generating a collective volume of more than 369 million IVAs over that period. These three source markets alone are also predicted to generate an additional volume of more than 106 million IVAs into Asia Pacific over the same period.

Commenting on the forecasts, PATA Chief Executive, Dr Mario Hardy stated “for many destinations, there is now an immediate and necessary shift from generating arrivals to properly managing those visitors. It is no longer enough to think and talk about this, the time to put into action such management practices that ensure that visitors into and across the Asia Pacific region receive a superlative and memorable experience is now.

“The tourism juggernaut is a reality, and this means that, as a socio-economic sector, travel and tourism needs to ensure that it has the necessary mindset and infrastructure – both hard and soft – to enable growth of this magnitude to be properly managed. It is incumbent upon us all to deliver both memorable experiences and positive outcomes for visitors, residents and the environment in equal measure.”

Click here to access the Report.

Main image shows Beijing's Palace Museum.

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