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Orangetheory Fitness signs deal for 70 studios in Japan

Orangetheory Fitness signs deal for 70 studios in Japan
April 30, 2016

Fast growing fitness franchise Orangetheory Fitness has announced it has signed a master franchise agreement to deliver its fitness concept to Japan with Orangetheory Japan Co Ltd, signing on to open 70 studios in the next 10 years throughout Honshu, Japan’s main island.

The first master franchisor in the Asia Pacific area, Orangetheory Japan Co Ltd will open its first studio in the Tokyo Metropolitan area in the autumn (northern hemisphere) and a second studio before the end of the year.

This announcement follows the franchise doubling its studio numbers worldwide over a one-year period, with over 355 studios now open and over 800 licenses awarded.

Commenting on the growth, co-founder and Chief Executive Dave Long stated “(this) explosive growth can only be attributed to our hardworking team at Orangetheory Fitness headquarters and our stellar franchisees who truly believe in the concept we started six years ago.

“When we were looking for a master franchisee in a complex market like Japan with a lot of potential, we knew we required a partner with local market knowledge, diverse and proven business expertise, and professionals who deeply shared our corporate values and mission.

“Our franchisees in Japan hit the mark, and I couldn’t be more excited to bring our brand and innovative group exercise concept to the competitive Japanese market.”

Global business magazine Forbes has also just named Orangetheory and co-founder founder, Ellen Latham (pictured) third on their list of the ‘Fasting-Growing Women-Owned Businesses in the United States’.

Latham and Long created the Orangetheory Fitness concept almost 10 years ago.

Orangethetheory Fitness territories are currently available in Australia with master franchisor Orangetheory Australia exhibiting at Booth V36 at Fitness & Health Expo 2016 currently being held in Melbourne. 

29th April 2016 - FITNESS & HEALTH EXPO, AUSTRALIA’S LARGEST LEISURE INDUSTRY EVENT, OPENS IN MELBOURNE

21st April 2016 - ORANGETHEORY FITNESS LOOKS FOR NEW AUSTRALIAN FRANCHISEES

20th April 2016 - LOWER WAGE COSTS BOOST PROFITABILITY OF 24/7 GYMS

27th April 2015 - ORANGETHEORY FITNESS TO OPEN FIRST AUSTRALIAN STUDIOS

23rd February 2015 - AUSTRALIAN GYM MARKET TO REACH SATURATION WITHIN FIVE YEARS

21st March 2011 - ANYTIME FITNESS IN JAPAN UNHARMED AFTER EARTHQUAKE


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