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OPTIMO engages with Australian and New Zealand venues and events market

OPTIMO engages with Australian and New Zealand venues and events market
October 25, 2013

Tickets, bookings and CRM software provider OPTIMO is looking to expand its presence in the Australasian and Asian venues and events market.

Already providing software solutions to the Malaysian F1 Grand Prix Circuit and the Trusts Stadium in Waitakere City, OPTIMO is also one of two supreme sponsors for the upcoming Entertainment Venues Association of New Zealand conference at The Edge in Auckland from Monday 2nd to Wednesday 4th December.

Delivering a comprehensive ticketing system for clients to optimise their marketing and sales and to create a more customer-centric experience, UK-based OPTIMO has been a major player in the events and venues industry over the last 10 years, OPTIMO counts some of the biggest names in the industry as clients including world football governing body FIFA, the Silverstone motor racing circuit, Royal Ascot and the Dubai World Trade Centre.

Explaining that this experience has led to a solution based on best practices and client needs, OPTIMO Chief Solutions Officer Deen Ossman explains "OPTIMO was developed to really improve our clients' businesses. We understand the market and exactly what needs to go into the business to make it comprehensive, user-friendly, and most importantly, profitable."

The result of this dedication is a ticketing system that delivers: customer-centricity, accountability, and ROI, developed to enhance their client's offerings.

The OPTIMO ticketing system offers the following benefits:

Box Office - a simple and easy-to-use system for walk-in customers. This supports tablets and mobile apps

Guest registration via tablet, mobile app and traditional methods

Attendance tracking - all customer information is seamlessly updated into the CRM system where it can be extracted later

Webshop Businesses that do not have a weTake control and generate revenue with your own branded and personalised webshop - sell tickets and create an enriched customer experience

Multiple packages choose how you want to sell access to your event or venue, from individual tickets to hospitality packages

Corporate sales manage your corporate/VIP customers easily

Unlimited transactions hosted in-house or in a cloud based SaaS

OPTIMOBusiness Development Manager Alex Alexander adds "it's easy to see why we attract the type of clientele that we do.

"We offer a complete solution to ticketing and so much more. There are not many other companies out there that offer the same range of functions we do, and those that do are too big to cater to an individual's demands."

OPTIMO also delivers a fully integrated Booking and CRM system which makes the process of running an event or venue very simple, as everything is linked back to the central database.

Click here to visit the OPTIMO website or contact:

Kristy Baptista, OPTIMO Australia/New Zealand representative on 0431 747 253, E:, or 

Alex Alexander on +64 (09) 889 2766, E:


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