NZRA rebrands as Recreation Aotearoa

The New Zealand Recreation Association (NZRA) has advised that, from tomorrow, it will be known as Recreation Aotearoa.
Explaining the rebrand, the Association advises “we work for the benefit of New Zealanders by building capability and networks within the recreation workforce, raising awareness of best practice and advocating for the benefits of recreation. We equip our members with the resources, knowledge, language and skills so they can deliver high quality recreation for all.
“We want our brand to reflect this passion, to show that we are both a strong and meaningful membership organisation as well as the voice of recreation. This is a fresh and exciting time to be part of our industry, and we want our brand to show that.
“We are the voice of recreation in Aotearoa, representing all professionals in the industry. We empower our members to deliver the quality recreation experiences, places and facilities, that fuel a more active, healthy and connected NZ.”
According to the Active NZ survey 2018, recreation is a top priority for New Zealanders with 63% of young people and 62% of adults only participating in non-competitive activities and a huge number using facilities such as pools, playgrounds, parks and fields every week.
Participation in recreation can increase a population’s capacity, capability and wellbeing. Recreation can add value to the measures used in the Government’s Wellbeing Framework, which measures wellbeing using a set of indicators that include cultural identity and activity.
New Zealand Recreation Association will continue as the body’s official name.
A new stakeholder pack, featuring new logos and brand guidelines, will be available from Recreation Aotearoa as of tomorrow.
Related Articles
19th November 2018 - New Zealand Recreation Association releases full list of 2018 industry awards
12th October 2018 - Belgravia Leisure to introduce new industry initiative at NZRA Summit
3rd January 2017 - Head of Auckland Parks Services named new NZRA Chairperson
14th May 2016 - New identity for New Zealand’s peak tourism body
4th December 2015 - NZRA and PLA combine to revive Parks Week
29th April 2015 - NZRA establishes committee to represent outdoor recreation interests
21st December 2014 - NZRA highlights the value of council recreation investment
16th December 2013 - New Zealand Recreation Association celebrates professional success
16th February 2009 - SFRITO rebrands as ‘Skills Active’ Aotearoa
Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?
As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.
supplier directory
The Complete Guide to Leisure Industry Products & Services.
Again Faster
ABOUT Again Faster is a Brisbane based, Australian owned supplier of strength and conditioning and functional fitness equipment. With nearly 10 years experience in the Australian market, we are…
read moreHIDROPLAY
Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…
read moreSportybots
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…
read moreCENTAMAN
Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…
read moreAltitude Training Systems
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…
read moreInterQuad (International Quadratics)
InterQuad (International Quadratics) With a combined legacy spanning over 150 years, International Quadratics (founded in 1976) and Pierce Pool Supplies (originally established in 1898 as A H…
read moreget listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!