Latest News

Back to Latest News back


NZRA rebrands as Recreation Aotearoa

NZRA rebrands as Recreation Aotearoa
February 14, 2019

The New Zealand Recreation Association (NZRA) has advised that, from tomorrow, it will be known as Recreation Aotearoa.

Explaining the rebrand, the Association advises “we work for the benefit of New Zealanders by building capability and networks within the recreation workforce, raising awareness of best practice and advocating for the benefits of recreation. We equip our members with the resources, knowledge, language and skills so they can deliver high quality recreation for all.

“We want our brand to reflect this passion, to show that we are both a strong and meaningful membership organisation as well as the voice of recreation. This is a fresh and exciting time to be part of our industry, and we want our brand to show that.

“We are the voice of recreation in Aotearoa, representing all professionals in the industry. We empower our members to deliver the quality recreation experiences, places and facilities, that fuel a more active, healthy and connected NZ.”

According to the Active NZ survey 2018, recreation is a top priority for New Zealanders with 63% of young people and 62% of adults only participating in non-competitive activities and a huge number using facilities such as pools, playgrounds, parks and fields every week.

Participation in recreation can increase a population’s capacity, capability and wellbeing. Recreation can add value to the measures used in the Government’s Wellbeing Framework, which measures wellbeing using a set of indicators that include cultural identity and activity.

New Zealand Recreation Association will continue as the body’s official name.

A new stakeholder pack, featuring new logos and brand guidelines, will be available from Recreation Aotearoa as of tomorrow.

Related Articles

19th November 2018 - New Zealand Recreation Association releases full list of 2018 industry awards

12th October 2018 - Belgravia Leisure to introduce new industry initiative at NZRA Summit

3rd January 2017 - Head of Auckland Parks Services named new NZRA Chairperson

14th May 2016 - New identity for New Zealand’s peak tourism body

4th December 2015 - NZRA and PLA combine to revive Parks Week

29th April 2015 - NZRA establishes committee to represent outdoor recreation interests

21st December 2014 - NZRA highlights the value of council recreation investment

16th December 2013 - New Zealand Recreation Association celebrates professional success

16th February 2009 - SFRITO rebrands as ‘Skills Active’ Aotearoa

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see

read more

Fitness / Recreation / Technology / Wellness


Supreme Heating

Supreme Heating is a proud Australian owned company specialising in the latest energy efficient heating solutions. Since 1990, Supreme Heating has designed and installed commercial pool heating…

read more

Aquatics / Environment / Recreation



Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing


HYPOXI Australia Pty Ltd

HYPOXI®  is one of Europe’s most successful health and weight loss studio concepts.  It’s the first weight loss technology to incorporate exercise with advanced vacuum and…

read more

Fitness / Technology / Wellness



Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues



Links Modular Solutions are a leading provider of high-quality, innovative software solutions for leisure facilities. Our software suite includes modules such as POS, Classes, Members, Facility…

read more

Access / Billing / Finance / Fitness / Technology



Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness



Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …

read more

Aquatics / Design / Surfaces / Venues


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business