About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
NSW business events stakeholders say reopening certainty is vital for industry survival
Sydney’s business events industry is calling for a NSW Government plan to safely restart its operations for fully vaccinated people and warns inaction threatens the survival of jobs across the city and regions.
Representatives of Sydney’s business events industry have joined with the Committee for Sydney and Business Sydney as the Sydney Business Events Coalition to call on the NSW Government to pave a pathway for the return of business events now.
A statement released by the Coalition on behalf of the industry advises “after 10 weeks in lockdown, and with another four to go, Sydney is holding on to event bookings from October through to the end of the year.
“If we don’t give businesses certainty now that events can proceed, they will find it increasingly difficult to retain their workforce and event organisers will be forced to again postpone or cancel events or take them elsewhere.”
The Sydney Business Events Coalition is calling for:
1. Inclusion of business events in the industries to re-open to vaccinated customers in October
The business events industry generates 229,000 direct jobs and many more indirect jobs nationally. That means hundreds of thousands of jobs are currently impacted across Sydney and regional New South Wales. We urge the NSW Government to include our industry in its reopening plans, expected in mid-October.
2. Clearly identifying the vaccine passport process through a public health order
The industry is currently working through its operational readiness, but needs NSW Government leadership to finalise processes and reopen to vaccinated attendees.
If we act now, business events could return to pre-COVID levels within two to three years. If we do not act now, it could take four to five years or longer.
Alongside our global competitors, our interstate competitors are open for business. For international events that rotate around the globe, we could be waiting a decade before they return to Sydney.
3. Developing a vaccine passport customer experience that translates nationally and internationally
We are a national industry and require a national model for success. Our customers, attendees and partners move around the nation, and indeed the world. The customer experience should be considerate of visitors from interstate and overseas.
4. Reopening at one person per two square metres
Business events are highly controlled, stage-managed gatherings and must reopen with operating procedures of at least one person per two square metres to be viable.
Sydney Business Events Coalition spokesperson, Geoff Donaghy of ICC Sydney, advised “the survival of businesses across the events supply chain are at risk.
“The industry needs the lifeline of a reopening timeline that includes a vaccine passport now.
“Through its visitor spend, coupled with its deep and far reaching supply chain, the return of business events will drive the recovery of Sydney’s economy.”
The business events industry contributes $36 billion to the Australian economy, the lion’s share of which is delivered within Greater Sydney, with impacts reaching across regional NSW. Business events visitors spend over $800 per day, more than three times that of a leisure tourist.
Donaghy added “in a usual year, delegates and attendees at events at ICC Sydney alone contribute almost $1 billion to the local economy. Less than 10% of the economic impact of business events is generated within the venue, the rest is shared with the local economy, including hotels, restaurants, tourism operators and transport operators.
“The economic impact of business events also reaches across regional New South Wales through the farmers, primary producers and winemakers that supply event venues and their surrounding precincts.
“Business events also foster the knowledge economy and lead to local talent and research funding opportunities for universities and research centres.”
Committee for Sydney Deputy Chief Executive, Ehssan Veiszadeh said Sydney was losing out to global competitors, adding “it’s so heartening that the NSW Government is planning to reopen our economy as our vaccine numbers rise, but the business events industry must be part of that plan.
“Sydney risks losing investment and talent attraction opportunities without certainty from the Government that the business events industry can restart safely soon.”
Business Sydney, incoming Executive Director, Paul Nicolaou said the economic impact of business events was a major driver of the city’s economy, concluding “business events not only attract the brightest minds to our city to solve the world’s challenges, they are also a key driver of the local economy. Event attendees dine at local restaurants, stay in city hotels mid-week and visit our local tourism attractions.
“Sydney’s economy will not recover until business events return.”
Together with the Committee for Sydney and Business Sydney, the Sydney Business Events Coalition comprises Sydney based members of the key association bodies and organisations representing business events:
- Business Events Council of Australia
- Exhibition & Event Association of Australasia
- Professional Conference Organisers Association
- Meetings & Events Australia
- Accommodation Association
- Tourism Accommodation Australia
- Association of Australian Convention Bureaux Inc
Image: ICC Sydney.
30th August 2021 - Major venues pivot to become mass vaccination centres
29th August 2021 - What employers need to consider about vaccinations for staff and consumers
27th August 2021 - NEC agrees 10-year display network link with Venues NSW
18th August 2021 - New board members appointed to help drive NSW arts and cultural landscape
18th August 2021 - No Bluesfest Festival for 2021, as event reschedules to Easter 2022
10th August 2021 - ICC Sydney continues to successfully deliver virtual events
6th August 2021 - Vivid Sydney 2021 cancelled with plans underway for next year’s event
4th August 2021 - Vaccine Passports to be required for NSW sporting venues in 2022?
13th July 2021 - Vaccine Passport could be on Phones by December
17th March 2021 - ICC’s Geoff Donaghy flags importance of face to face events
4th December 2020 - NSW Government launches funds for Councils to run summer fun events
10th October 2016 - The Star Event Centre welcomes new Technical Manager
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…read more
With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…read more
Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…read more
Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!