Smart Connection Consultancy
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…
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Naming rights change sees Auckland’s Vector Arena become the Spark Arena
April 20, 2017
After 10 years when it has been known as the Vector Arena, Auckland’s major indoor venue has today made a naming rights change that will see it known as the Spark Arena.
First announced last year, the deal with Spark (formerly Telecom New Zealand) has seen the New Zealand communications company become the naming rights and technology partner for the 12,000 capacity multipurpose arena.
The transition to Spark Arena is already visible on the Live Nation-managed venue’s marketing material and will be steadily introduced online and around Auckland. However, new signage for the venue won’t be in place until early May.
An announcement on the Spark Arena Facebook page states “welcome to Spark Arena ... after an amazing 10 years the team here at the Arena are now working with Spark as the new naming rights partner to create a new and improved arena experience for all of you.”
The post stresses that with tickets to upcoming events with Vector Arena printed on them are still valid.
Visit the Spark Arena website at www.sparkarena.co.nz
22nd March 2017 - NEW AUCKLAND STADIUM BACKERS LOOK AT LA LIVE-STYLE PRECINCT
21st November 2016 - AUSTRALASIAN VENUES STRONG PERFORMERS IN POLLSTAR GLOBAL TICKET SALES RANKINGS
20th June 2016 - VECTOR ARENA TO GET NEW BRAND UNDER NAMING DEAL
7th September 2015 - LIVE NATION GETS APPROVAL FOR VECTOR ARENA PURCHASE
22nd April 2014 - NCR VENUE MANAGER SET TO ENHANCE CUSTOMER EXPERIENCE AT VECTOR ARENA
22nd April 2010 - LIVE NATION LAUNCHES AUSTRALIAN CONCERT BUSINESS
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