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Moshtix has announced a long-term partnership with entertainment and hospitality group Merivale that will see the Ticketmaster company become the exclusive ticketing partner across all venues owned by the group.

Working to deliver a world-class ticketing solution across its annual calendar of general admission events, Merivale will have access to Moshtix’s ever-expanding suite of ticketing, reporting and marketing integrations that aim to provide market-leading solutions to the group’s hospitality and nightclub ventures.

Commenting on the partnership, Merivale Chief Commercial Officer, Antony Jones stated “to deliver on our vision to provide the best live entertainment experience possible in Australia, we need a ticketing partner, rather than just a platform. Moshtix demonstrated it has the technology, the team, and the industry network to help us continue to drive the Merivale night-time events’ economy forward. Their ‘boots on the ground’ experience and suite of support tools will unlock new opportunities for us and provide the Merivale team with invaluable insights to help us make informed decisions for the benefit of our patrons.”

Merivale’s key club nights, including Lost Sundays, ivy Thursdays, WAO, POOF DOOF, Boogie and Marco Polo, will gain access to Moshtix’s automated customer journey, specialist assistance across programmatic and paid marketing campaigns and in-depth reporting data via Moshtix Insights.

A cornerstone of the partnership will also be the development of collaborative data-led strategies specific for hospitality groups with Merivale and its team able to harness the full potential of Moshtix's API and integration capabilities to consolidate its wealth of data into a single platform.

Moshtix Managing Director, Harley Evans added “it’s a thrill and privilege to be working with such an iconic brand and the exceptionally talented Merivale team. They set the gold standard in night-time entertainment and continue to push the boundaries to provide the best experience to everyone who visits their portfolio of premium venues. A key part of the relationship will be harnessing modern technologies to better connect Merivale with patrons seeking the live entertainment Merivale is so renowned for delivering.”

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