AusLeisure

Independent live entertainment ticketing firm moshtix has launched a new Facebook Chat Bot system ‘MoshMessenger’ aimed at easing purchasers finding and attending live events.

Claimed as an industry first for the local ticketing market, is, according to moshtix designed to make it the “one-stop shop for event discovery, ticket delivery and support in even more channels”.

Sydney-based moshtix advise that MoshMessenger Bot can deliver tickets straight to a customers’ Facebook Messenger account following a ticket purchase, allowing the purchaser to easily receive, download and store their tickets.

Designed to save customers having to print or find tickets emailed months earlier, the technology also addresses the issue of tickets being lost in junk email folders. MoshMessenger tickets can be scanned directly from the customers phone, speeding up validation and entry times at the door.

Unlike typical bots that only provide standard responses, MoshMessenger handles a range of frequently asked questions, and gives customers an option to ‘speak’ to a real person in moshtix’s local Customer Service Centre.

As well as providing 24/7 support, MoshMessenger will also give customers the opportunity to search for and select moshtix events based on location, date range, type of event, and in the case of music, event genre. It will also offer behaviour-based event recommendations.

Built in partnership with local entertainment digital and technology agency Bolster, MoshMessenger is backed by data-driven machine learning which means it will constantly improve the customer experience. As more and more customers interact with it, the more fluid and intuitive it will become, able to answer questions that once stumped it over time.

Explaining the potential of the Bot, moshtix Chief Executive Harley Evans said, “moshtix’s philosophy is to ‘make live easy’ and remove the barriers between the performer and the fan, and we feel MoshMessenger ticks these boxes with a very user-friendly interface on one of the worlds’ leading social platforms.”

Click here to contact moshtix via their entry in the Australasian Leisure Management Supplier Directory.

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