Latest News

Back to Latest News back

 

Moshtix releases State of the Industry Report 2013

Moshtix releases State of the Industry Report 2013
October 4, 2013

Prospects for Australia's live music industry appear strong for the remainder of 2013 and into 2014 with 86% of live-music fans intending to attend the same or increase their attendance to music events in the next 12 months, according to new research by leading independent ticketing agency moshtix.

5,000 people responded to moshtix's survey on trends in the live music industry, almost 150% more than responded to the previous survey.

The report reinforces people's accelerating interest in live music generally and, despite recent reports of several festivals finding it tough going, 28% of those surveyed said there are not enough music festivals and 74% said they attend local gigs with two or more friends.

moshtix owner and Managing Director Harley Evans explained "we do this research bi-annually as a benchmark to provide our clients with a snapshot of consumer sentiment and industry prospects.

"Our hope is that in discovering more about the public's awareness, preferences and opinions on the staging of live music, we can help our clients in some small way when it comes to making decisions about how to make their events and venues more appealing."

The new moshtix research includes an emerging picture of people's use of mobile devices as a single platform for access to their live music preferences. People can now research, make ticket preferences, pay for and receive their tickets on their mobiles, making live music a 24/7 aspect of their lives. Noticeable however was that security of credit card information remains a perceived issue for many ticket buyers, with ticketing company websites being easily the most preferred channel for the actual ticket purchase.

The new moshtix research reveals that people become aware of music festivals through email alerts (73.1%), social media (71.9%) and word-of-mouth (72%). The findings are also similar for local music events with word of mouth 72%, social media 65.7% and email 63.9%.

Evans concludes "we see mobile as the most important emerging platform for ticketing.

"Live music fans are passionate people and their interest travels with them everywhere, as do their mobiles. We must make sure their mobile experiences are in keeping with the interaction they want from our industry."

For more information go to www.moshtix.com.au/v2/

5th July 2013 - NEWS LIMITED EXITS TICKETING BUSINESS


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

The Pool Enclosure Company

Now TPEC Pool Enclosures - see www.ausleisure.com.au/suppliers/tpec-pool-enclosures

read more

Aquatics / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business