Latest News

Back to Latest News back

 

Media group launches Fitfluencer Network

Media group launches Fitfluencer Network
July 31, 2017

Pacific Magazines’ fitness titles Women’s Health and Men’s Health are aiming to tap into the increasing influence of social media identities with the launch of the Fitfluencer Network.

As reported by media website Mumbrella, the media group has signed a range of Australian health, fitness, wellness and style influencers.

Women’s Health’s network members include Steph Claire Smith, Laura Henshaw, Leah Itsines, Jessica Sepel, Katie Williams, Sarah Stevenson and Katie Brennan, while Men’s Health’s founding members include Tim Robards, Andrew Papadopoulos, Luke Hines and Jeff Lack.

The Women’s Health’s Fitfluencer network and the Men’s Health Action Heroes will create content across both online platforms, and will collaborate on selected advertising commercial briefs.

Jackie Frank, General Manager for fashion, beauty & health at Pacific Magazines said the collaboration provides new opportunities for advertisers and clients to “tap into a powerful amplified network” and reach new audiences, while benefiting from Pacific Magazines’ Health portfolio.

Jacqui Mooney, Editor at Women’s Health said of the network “our Fitfluencer network pairs the power of the Women’s Health brand with the individuality of some of Australia’s best-known influencers within the health and wellness sphere.”

Men’s Health Editor Luke Benedictus added “we’re delighted to launch this innovative Action Heroes network as a unique offering to our readers and commercial partners alike.”

27th July 2017 - SURVEY SHOWS FERNWOOD DELIVERS AUSTRALIA’S MOST SATISFIED FITNESS CLUB MEMBERS

15th May 2017 - GOODLIFE LINKS WITH BRAND INFLUENCERS TO BOOST AWARENESS 

29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA

2nd September 2016 - PREPARING FITNESS CLUBS FOR A NEW ERA OF BUSINESS

10th August 2016 - NEW GENERATION OF FITNESS IDENTITIES LAUNCH ONLINE MEDIA INITIATIVE

26th July 2016 - AVERAGE COST OF GYM MEMBERSHIPS $65 A MONTH 

29th September 2015 - LES MILLS MOVES FITNESS INTO THE DIGITAL AGE WITH OPTIMISED CUSTOMER ENGAGEMENT

31st August 2015 - SOCIAL MEDIA BOOSTS CONSUMER ADOPTION OF ‘ACTIVE’ LIFESTYLES

17th August 2015 -  GOODLIFE REACHES HIGHER WITH NEW LINK WITH ONLINE FITNESS PHENOMENON EMILY SKYE 

Every operator, business and professional has a story to share so if you’d like us to include your news in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at leisure@ausleisure.com.au with details. We rely on industry contributions, and remember, our content is not paid for advertorial.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

GOPLAY COMMERCIAL PLAYGROUNDS

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 

NOVOFIT

NovoFit is an exciting and dynamic new company born from two of Australia’s leading commercial fitness equipment suppliers. NovoFit combines over 45 years of industry expertise, delivering state…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business