Latest News

Back to Latest News back

 

Media group launches Fitfluencer Network

Media group launches Fitfluencer Network
July 31, 2017

Pacific Magazines’ fitness titles Women’s Health and Men’s Health are aiming to tap into the increasing influence of social media identities with the launch of the Fitfluencer Network.

As reported by media website Mumbrella, the media group has signed a range of Australian health, fitness, wellness and style influencers.

Women’s Health’s network members include Steph Claire Smith, Laura Henshaw, Leah Itsines, Jessica Sepel, Katie Williams, Sarah Stevenson and Katie Brennan, while Men’s Health’s founding members include Tim Robards, Andrew Papadopoulos, Luke Hines and Jeff Lack.

The Women’s Health’s Fitfluencer network and the Men’s Health Action Heroes will create content across both online platforms, and will collaborate on selected advertising commercial briefs.

Jackie Frank, General Manager for fashion, beauty & health at Pacific Magazines said the collaboration provides new opportunities for advertisers and clients to “tap into a powerful amplified network” and reach new audiences, while benefiting from Pacific Magazines’ Health portfolio.

Jacqui Mooney, Editor at Women’s Health said of the network “our Fitfluencer network pairs the power of the Women’s Health brand with the individuality of some of Australia’s best-known influencers within the health and wellness sphere.”

Men’s Health Editor Luke Benedictus added “we’re delighted to launch this innovative Action Heroes network as a unique offering to our readers and commercial partners alike.”

27th July 2017 - SURVEY SHOWS FERNWOOD DELIVERS AUSTRALIA’S MOST SATISFIED FITNESS CLUB MEMBERS

15th May 2017 - GOODLIFE LINKS WITH BRAND INFLUENCERS TO BOOST AWARENESS 

29th September 2016 - QUADRANT EXPANDS WELLNESS EMPIRE WITH ACQUISITION OF FITNESS FIRST AUSTRALIA

2nd September 2016 - PREPARING FITNESS CLUBS FOR A NEW ERA OF BUSINESS

10th August 2016 - NEW GENERATION OF FITNESS IDENTITIES LAUNCH ONLINE MEDIA INITIATIVE

26th July 2016 - AVERAGE COST OF GYM MEMBERSHIPS $65 A MONTH 

29th September 2015 - LES MILLS MOVES FITNESS INTO THE DIGITAL AGE WITH OPTIMISED CUSTOMER ENGAGEMENT

31st August 2015 - SOCIAL MEDIA BOOSTS CONSUMER ADOPTION OF ‘ACTIVE’ LIFESTYLES

17th August 2015 -  GOODLIFE REACHES HIGHER WITH NEW LINK WITH ONLINE FITNESS PHENOMENON EMILY SKYE 

Every operator, business and professional has a story to share so if you’d like us to include your news in Australasian Leisure Management, or if you have any ideas of new industry topics that you’d like us to focus on, then please just contact us at leisure@ausleisure.com.au with details. We rely on industry contributions, and remember, our content is not paid for advertorial.


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

revolutioniseSPORT

revolutioniseSPORT is the emerging market leader in online club management in Australia. Whether it is memberships, registrations, events, online sales or governance tools - revolutioniseSPORT is the…

read more

Recreation / Sport / Technology

 
 

Jonas Leisure

Jonas Software operates over 110 independently managed software brands around the world, providing them with the strategic guidance and financial security required to be leaders in their respective…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

The Jump Pad

The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…

read more

Attractions / Entertainment / Play

 
 

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

METRA Australia

With industry leading solutions in design and durability you can improve your facilities with our access control operations, payment systems and flexible personal locker storage solutions. Your…

read more

Aquatics / Attractions / Fitness / Recreation / Security

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

The P.A. People

The P.A. People is a specialist integrator and contractor in sound reinforcement, audio visual systems, performance lighting and production communications. Over its almost 50 year history the company…

read more

Entertainment / Events / Sport / Technology / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business