Latest News

Back to Latest News back

 

Maroondah Leisure uses Technogym Mywellness technology to drive member engagement at Aquanation

Maroondah Leisure uses Technogym Mywellness technology to drive member engagement at Aquanation
July 14, 2021

The Aquanation facility in the Melbourne suburb of Ringwood allows its members to achieve their fitness goals giving them access seven days a week to a gym, pool, swimming lessons, group fitness and personal trainers.

Aquanation Gym has the best equipment and technology to help user stay fit and healthy: get motivated in the different training areas, with exciting, interactive fitness equipment for cardio, strength and functional training.

Gym members are helped in achieving a meaningful and engaging training experience with the most innovative fitness equipment, such as Excite Line, Technogym’s new cardio range fitted with the latest Technogym Live console that offers unique and immersive on-demand digital content to motivate all users’ types and exercise goals, and Skill Line, the line of equipment designed with athletes to achieve top sport performance.

Mywellness and Maroondah Leisure App
With metropolitan Melbourne gyms closed for nearly seven months during the Coronavirus lockdown of 2020, Mywellness allowed Maroondah City Council to engage with ‘Leisure’ members and those in the community.

First launched in 2017, the Maroondah Leisure app was revamped during lockdown in July last year, as one way to engage with the members. It also allowed to engage with other community members who were socially isolated and looking for various exercise options and motivation. The app allowed Aquanation to offer members health, fitness and nutrition tips, home workouts, work outs of the day and on demand workouts via the STREAM module, which guaranteed them a variety of virtual workouts which they could stream to their TV or devices.

When Mywellness and the Maroondah Leisure app were launched, all members were on free suspension and during lockdown Maroondah Leisure had a total of 10,000 people sign up to the app. Like most sites, they did have a decrease in membership when they re-opened and 25% of their members stayed on suspension but those members who were actively using Mywellness were 60% less likely to cancel their membership.

Activities for retention and engagement
The main activities Maroondah Leisure focused on were:

  • Having members track their activities outdoors as more members than ever were running, riding or walking outdoors and they encouraged them to connect any of their existing apps or heart rate monitors
  • They also offered three different workouts of the day - easy, medium and pro. Each of these workouts were body weight workouts so anyone could participate
  • They introduced the Ranking functionality so members could track their MOVES and unofficially ‘compete’ with other members. We saw a spike in active users when this was launched
  • The launching of STREAM module allowed members to participate in a group fitness class or program from the comfort of their home and within the first week over 500 people tried one of these ON DEMAND classes
  • For the staff leadership team, they tested the Challenge module and created a 30,000 MOVES per month challenge

When it was announced that Maroondah Leisure’s venues could re-open, Aquanation team used Mywellness and the Maroondah Leisure app for all pool, group fitness, bootcamp and gym bookings. It also allowed the team to communicate with the 16,000 members and casuals who had downloaded the app. The venue could provide them with daily updates of any operational procedures, capacity and program changes, and state government regulations.

Aquanation still uses Mywellness to offer members group fitness and class bookings, workouts of the day, on demand classes, tracking and connecting their apps, rankings.

However, since Maroondah Leisure’s venues are now open, they use Mywellness for onboarding new members, gym appointments (gym inductions and re-appraisals) via the calendar option, prescribing exercise programs, InBody scans, reporting – looking at active and high-risk members, weekly health and fitness blogs, communicating to members regarding upcoming events and trainer check-ins.

During lockdown, Aquanation undertook a gym redevelopment and upgraded all their equipment to Technogym. The beauty of Mywellness and the Maroondah Leisure app is the connectivity: it allows Aquanation staff and members to connect to the Excite cardio line, Skill Line, Selection Pro and Pure Strength equipment. Mywellness also integrates with InBody (our body composition analyzer) and best thing is that every members’ aspirations, exercise program, results, measurements, totals and records are all stored within the Maroondah Leisure app which they can view on any Apple or android device at any time.

Owned and operated by Maroondah City Council, Maroondah Leisure’s facilities which include Aquanation, Aquahub, Croydon Memorial Pool, Dorset Golf, Ringwood Golf, The Rings and Maroondah Nets provide a range of activities and programs for the community.

Integrated programs and services across all seven venues are aimed at ensuring Maroondah and its surrounding communities as well as visitors to the region have the opportunity to lead a healthy and active lifestyle.

Click here to contact Technogym Australia via their entry in the Australasian Leisure Management Supplier Directory.

Related Articles

24th June 2021 - Technogym updates digital resources to aid restart of fitness clubs

17th April 2021 - Technogym equipping refurbished gym at Broadmeadows Aquatic and Leisure Centre

12th April 2021 - New Technogym BIKE backed by online workouts

15th February 2021 - Technogym BIOCIRCUIT solution addresses the flaws of traditional circuit training

9th November 2020 - Technogym’s global campaign to promote exercise gets underway

19th October 2020 - Technogym announces week of exercise for Let’s Move For A Better World 2020 campaign

21st July 2020 - Technogym’s Nerio Alessandri says ‘gyms are safe’

25th May 2020 - Technogym offers new digital features to assist fitness clubs’ re-opening plans

12th May 2020 - Technogym to stage Let’s Move for a Better World Day on 16th May

25th March 2020 - Technogym’s Mywellness Cloud allows fitness clubs to remotely manage members’ training

6th December 2019 - Undercard fitness boutique challenges clients with Technogym Skillmill

29th May 2019 - Maroondah City Council trials Walking Football program to promote positive healthy ageing

14th May 2019 - Construction completed for the new Maroondah Nets sports complex

24th April 2019 - Technogym showcase new CLUB 4.0 concept

23rd August 2018 - Technogym releases new SKILLTOOLS range to support and refine workouts

20th August 2015 - Aquanation gets official opening

15th July 2015 - Aquanation set for 15th August opening

29th July 2013 - $47.8 million Aquanation transformation begins


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

APT Asia Pacific Pty Ltd

APT (Advanced Polymer Technology) is the leading global manufacturer of polyurethane-based materials, acrylic coatings and synthetic turf products for sporting and recreational applications. From…

read more

Environment / Sport / Surfaces / Technology

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Spill Station Australia

Compliant chemical storage and decanting solutions. Includes spill kits, spill containment pallets, chemical decanting decks and safety shower and eyewash equipment. See our full range of solutions

read more

Aquatics / Safety / Security / Venues

 
 

IEDM

iEDM integrate Design, Engineering and Delivery Management services to convert existing spaces into exciting new entertainment venues. Our team consists of highly qualified professionals with diverse…

read more

Consultants / Design

 
 

GREENEDESK

Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…

read more

Aquatics / Billing / Education / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business