Prestige Chameleon International (PCI) has announced a partnership with United Arab Emirates-based concert promoter MAC Global to bring new live event experiences to the Middle East.
The strategic alliance, agreed between the two companies earlier this month, will see content from London’s West End and touring productions from regional theatres in the UK presented across the MENA regions.
PCI, is known for annually producing and touring over 2,000 shows in more than 35 countries, including the UAE. MAC Global, part of Sony Music Entertainment, is already in discussions with venue partners in the UAE, Bahrain, Oman, Qatar, Saudi Arabia and Egypt.
Announcing the partnership, PCI Director, Ross Mills stated “our new alliance with MAC Global and Sony in the Middle East is very exciting.
“Their stature as one of the region’s largest music promoters aligns seamlessly with our vision for expansion into vibrant cultural hubs like Dubai, Abu Dhabi, and Saudi Arabia.”
MAC Global co-founder, Rob McIntosh added “we are very pleased to work with PCI. This collaboration underscores our commitment to bringing a broad spectrum of entertainment offerings to the Middle East and is a welcome addition to the MAC Global / Sony Music Entertainment portfolio.”
PCI’s portfolio of more than 40 productions includes ‘Fairytale Of New York’ and ‘Carole - The Music Of Carole King’.
Image: Just My Imagination. Credit: Prestige Chameleon International.
About the author
Nigel Benton
Co-founder/Publisher, Australasian Leisure Management
Born in the English county of Dorset, Nigel Benton is the co-founder and Publisher of Australasian Leisure Management, Australia, New Zealand and the Asia-Pacific’s only magazine for professionals in all areas of the leisure industry and the www.ausleisure.com.au website - the go to news resource for industry leaders and professionals.
With a long-term commitment to communicating all that is best about the leisure industry (aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues) his career has been defined by an ability to develop and implement industry communications.
Starting his career working in heritage visitor attractions and then adventure travel in Africa and the Middle East, an interest in writing about his experiences led to his change of career into magazine journalism and publishing.
In addition to publishing, Nigel speaks on marketing communications at a range of industry events.
He was made a Life Member of the World Leisure and Recreation Association in 2006 and is a Fellow of the Royal Geographical Society (London).
In 2020, he launched the new Asian Leisure Business website.
As of October 2024, he was inducted into the Australian Fitness Awards Roll of Honour at the 2024 AUSactive National Awards.
Among a range of published works and features, his comments on a Blog (blogspot) from 2007 to 2011, when this website went live in its current form, may be interesting to reflect back on.
His philosophy on life is to be kind to all and to indulge those that you love.
His passions include family, Newcastle United and motorcycles (especially British ones) as well, until February 2025 when she left us, caring a little pug named Stella.
Click here to connect with him via LinkedIn.
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