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ASM Global has announced the appointment of that Dan Harris as Dubai’s Coca-Cola Arena new Commercial Director.

With more than 20 years of live events and entertainment industry experience and having extensive experience in several UK venues within the ASM Global group, Harris is described as bringing “a strong skill set to the Commercial Director position”.

This appointment comes following the promotion of Mark Jan Kar who assumed his new role of General Manager of the Coca-Cola Arena in June 2021.

Dubai’s home of live entertainment has presented a comprehensive line up of events over the past six months, with the venue diversifying its strategy by catering to an increasing number of sporting events.

Welcoming Harris to the Arena’s award-winning team, ASM Global APAC Chairman and Chief Executive, Harvey Lister stated “as a proven leader within ASM Global, we are thrilled to welcome Dan to the team. Coca-Cola Arena has seen a strong recovery as it emerges from the pandemic and I am positive that Dan’s extensive background in events and venue management will greatly benefit the arena as Dubai cements itself on the global touring circuit.”

Most recently, Harris (pictured above left) has served as General Manager for ASM Global in the UK at Bonus Arena, The Baths Hall and The Plowright Theatre.

He brings with him a wealth of experience and extensive industry relationships having managed the pre-opening and launch of both the Bonus Arena (2018) and The Baths Hall (2011).

Iain Campbell, Executive Vice President, ASM Global - Gulf Region, highlights that Harris’ appointment reinforces ASM Global’s reputation to bring the best talent from across the globe, noting “it is a great pleasure to welcome Dan to the team with his considerable knowledge and experience, supporting Mark Jan Kar and the Coca-Cola Arena team in the Gulf Region.

“It is really exciting when we are able to provide career advancement opportunities for industry professionals already working within our global family of facilities.”

Harris will relocate with his family to Dubai in March ahead of a busy calendar of events for the venue in 2022.

Looking forward to his new role, he commented “I am looking forward to the challenge afforded to me in the Middle East, by ASM Global and Dubai Holding.

“It is great to see the return of live events in Dubai and I will be working closely with key stakeholders and commercial partners to continue driving the industry at Dubai’s home of live entertainment.”

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