Anti Wave Global
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Les Mills research reveals Gen Z to be huge untapped market for fitness industry
July 4, 2023
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20th June 2023 - Les Mills among World Wellness Weekend participating organisations
23rd May 2023 - Gen Z consumers shaping the fitness industry
14th April 2023 - Les Mills Asia Pacific releases new subscription service for instructors
13th April 2023 - Les Mills, adidas and Sport Singapore to stage LES MILLS LIVE fitness festival in Singapore
10th March 2023 - Les Mills fitness classes to complement Lucy Rose Clinic treatment program
24th February 2023 - Les Mills launches new program to attract next generation of club members
23rd February 2023 - Les Mills spotlights experiences of LGBTQIA+ fitness instructors to coincide with Sydney Worldpride 2023
9th February 2023 - adidas and Les Mills announce new partnership to inspire next generation of training fans
14th January 2023 - Les Mills identifies three key fitness trends set to shape 2023
30th December 2022 - Les Mills Asia Pacific founder Bill Robertson marks 25 years of achievement
29th December 2022 - Les Mills Virtual helping clubs to maximise member attendance and prevent class cancellations
19th December 2022 - Death of Les Mills Bodypump pioneer Mike McSweeney
15th November 2022 - Les Mills launches new global brand campaign asking ‘Who Is Les Mills?’
26th August 2022 - Crowds at Les Mills Live Melbourne confirms resurgence of fitness events
13th July 2022 - Whitireia and WelTec spotlight benefits of online learning for Les Mills personal trainer Max Hall
8th July 2022 - Canstar Blue research reveals Les Mills as having New Zealand’s most satisfied customers
16th June 2022 - Les Mills research compares gym vs digital formats as most effective way to train
13th June 2022 - Asian Anytime Fitness members now able get 24/7 access to Les Mills content
8th June 2022 - Registrations set to open for Les Mills Live Melbourne
7th June 2022 - Les Mills Asia Pacific names Primafit as Indonesian distributor of Smart Tech equipment
4th May 2022 - Les Mills club partnership offers route to group fitness success
21st March 2022 - Club Active’s ‘ban on millennials’ gains media attention
7th January 2021 - New wave of Gen Z consumers ‘never’ watch sport
28th May 2019 - Les Mills global survey shows 80% of fitness club attendees are Generation Z or Millennials
6th December 2016 - Technogym study explores the mindset of Millennials
7th January 2014 - Globe-trotting Gen Y leads the charge overseas
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