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Les Mills Asia Pacific partners with Telstra to launch lockdown activity campaigns

Les Mills Asia Pacific partners with Telstra to launch lockdown activity campaigns
July 19, 2021

Les Mills Asia Pacific is ramping up its support for the fitness and wellbeing of Australians through a new partnership with Telstra, which will see two new campaigns provide Telstra TV customers and Telstra employees with direct access to the award-winning fitness streaming service, LES MILLS™ On Demand.

Providing subscribers with access to more than 1,000 Les Mills workouts, which cater to the abilities of both new and regular exercisers, the LES MILLS On Demand fitness streaming service was named the ‘Best At-Home Workout for 2020’ in the USA Today Readers’ Choice Awards, LES MILLS On Demand is the first fitness streaming service available within Telstra TV’s range of sport and entertainment apps, making it a first for the Australian fitness industry.

With ongoing lockdowns being experienced throughout the country, exercising to maintain positive mental and physical health has never been more important, Les Mills Asia Pacific Chief Executive, Ryan Hogan commented “prior to COVID-19, the 2019 Global Consumer Fitness Survey showed 85% of gym members exercised at home in addition to working out at the Club, with 23% of regular exercisers reporting participation in online or app-based workouts.

“During and in response to the pandemic, we saw an 800% increase in usage of LES MILLS On Demand, which confirms the continued growth in popularity of fitness streaming services.”

Plagued with ongoing lockdowns, a survey of 9,000 LES MILLS On Demand users found that 63% of non-gym members are interested in trying live Les Mills classes in a Club.

As part of the MYREWARDS@TELSTRA employee benefits program, the telco’s 25,000-strong workforce are being encouraged to take their health and fitness into their own hands, with a unique LES MILLS On Demand subscription offer.

Les Mills Asia Pacific’s Partnerships Director - Australia, Nick Aspinall advised “we are thrilled to be able to facilitate a simple way for Telstra employees to maintain their fitness and to help encourage a healthy and productive workforce, especially since many staff are currently working offsite, or are unable to attend the onsite workplace gyms.”

Excitingly, Telstra staff are not the only Aussies being encouraged to maintain their mental and physical health by working out at home. LES MILLS On Demand is now the first fitness streaming service to be offered via Telstra TV, making it the latest offering within the popular Australian streaming device’s range of sport and entertainment apps.

Les Mills Media Chief Executive, Jean-Michel Fournier added “by partnering with Telstra TV, we’re giving more people, more ways to access fitness and enjoy working out on the big screen.”

Every week, Les Mills helps millions of people to get fit in more than 20,000 Clubs across 100 countries, delivered by more than 140,000 passionate instructors.

Telstra TV customers can sign up for an extended 30-day free trial. Click here for details.

Related Articles

5th July 2021 - Nominations open for 2021 Fitness Industry Awards

24th June 2021 - Technogym updates digital resources to aid restart of fitness clubs

15th June 2021 - Keepme launches new white paper to demystify AI for fitness and wellness sectors

26th May 2021 - Les Mills International shares advice on ways clubs can convert digital fitness fans into members

21st May 2021 - Les Mills International founder Phillip Mills receives APAC Awards of Excellence lifetime achievement award

10th April 2021 - Les Mills Asia Pacific announces Business Partnership Manager appointment

9th April 2021 - Les Mills introduces projected image technology to deliver Masterclass videos

18th March 2021 - A third of global gym members unlikely to return to clubs after COVID vaccine

19th February 2021 - Les Mills Asia Pacific and Myzone partner to offer integrated solution to boost exerciser engagement 

12th February 2021 - Les Mills to offer New Zealanders free access to online workouts

6th January 2021 - Les Mills Asia Pacific appoints Nick Aspinall to new partnerships role

20th November 2020 - New Zealand’s Accident Compensation Corporation invests in Les Mills International

17th November 2020 - AIF renews and strengthens partnership with Les Mills Asia Pacific

5th November 2020 - Les Mills International partners with Qrious to provide data solution for optimising customer experience

23rd October 2020 - Les Mills Asia Pacific reveals new training format for instructors

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